More than 80% of users make a search before they make any purchase decision, this is where the presence of your brand on search engine results page matters the most.
These are the commonly known 5 stages of buying cycle:
- Awareness: User makes a research about the product or service he needs or the problem he is facing to which he needs a solution
- Consideration: He already knows about your brand now and starts comparing your offerings to others
- Purchase: In this stage, the user makes a purchase on the basis of what he decides in the previous stage
- Re-Purchase: At this stage, the buyer makes a decision to purchase again which indicates that the buyer was happy with the previous purchase but at times it takes a good post sales engagement to keep getting repeat purchases.
In all the above stages the role of Search Engine is very important, your presence in front of the right audience with the right message and at the right time is crucial.Â
We understand the buyer journey and create strategies for each stage of the buying cycle and run campaigns from Brand Awareness to Lead Generation to campaigns with the objective of direct purchase.
The ad copies are written in a way that it understands the buyer’s psychology and highlights the solutions that your products or services offer and benefit the user.
Following are the campaigns we do by Channel:
Google Ads: Display Ads, Shopping Campaigns (if applicable), Search Campaigns, Video Campaigns, App Promotion, Local Campaigns, etc.
BingAds: Search Campaigns & Shopping Campaigns
Facebook Ads: Brand Awareness, Reach, Lead Generation, Traffic, App Installs, Store Traffic, Catalog Sales, Conversions, Engagement, Message campaigns
The selected campaign types/objectives work perfectly fine if the timing is correct and the message is clear and to the point.