What is Social Media Marketing?Â
Social Media Marketing is the use of different social media platforms like Facebook, Instagram, Pinterest, Twitter, LinkedIn, Youtube & Snapchat to promote your product or services, engage the users, increase followers, get website traffic, generate leads and sales.
Social media marketing involves a lot of creativity and unique content to drive engagement and at the same time it should also be something that relates to your business and grabs the attention of people who would like your product or services.
Brands make use of a lot of creative post ideas to drive engagement like:
- Survey or Poll
- Funny Video Clips
- Sharing A News
- Knowledge Sharing – About the industry
- Memes etc.
But what makes Social Media Marketing a success for a brand is:
- Unique & useful content
- Consistency
- Posts customised for each platform
At Authentic Imaging, we develop a firm understanding of the brand and its competition and create content that results into good brand awareness, drives engagement and generate website traffic, we club the following as a regular practice:
- Polls/Survey
- Contests, Giveaways
- Creative Posts – Video Clips, Memes, Gifs, Carousels
- Blog Sharing
- Product Tagging & Sharing
If you are looking for a successful brand awareness campaign, Look no further, our research based process at setting up Social media marketing campaigns works across industries and verticals.