Category: Internet Marketing

Brand Permission Stratagies

You don’t have to have a sales team if you have brand permission strategies in place.

What is Brand permission? Let me answer it by asking you the question – why do big brands like Apple, Microsoft, always advertise, even though the average consumer knows about them? The two essential things they try to achieve is maintaining brand recognition and educate the consumer – you on the value of their product.

So for example when your kids are going back to school, you make a natural buying decision base on a brand you know and feel you can trust.

So Brand permission is creating brand awareness and value of your product or service before you ask for a sale.


If your business depends on sales, it makes it easier for your sales team to achieve sales goals if the consumer has already given your team permission to sell to them.

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Facebook Changes, What They Mean, and What Is Ahead

Hello everyone! Let me start off this update by (finally) introducing myself and let you know  what my role is at Authentic Imaging.  My name is Ashley and for the last couple of years, I have been the person scheduling and finding relatable content for social media as well as performing small website updates as directed by Philip. Additionally, I try to keep up with the latest trends and algorithm changes behind each social media platform to ensure Authentic Imaging is doing our part in keeping our clients ahead in the digital marketing landscape.

As some of you may have heard, two weeks ago Facebook announced some major changes to their news feed and what people will (or won’t) be seeing from business pages and groups.  In plain terms, Facebook is limiting the amount of posts that people will see from business pages in an effort to connect people who care about each other in a more meaningful way. They have determined that mindlessly scrolling through posts that we do not connect to is detrimental to our health and are taking steps to correct this, even if it means spending less time of Facebook.

With that being said, a large number of businesses and social media marketers initially went into panic mode. The reason being is simple…Facebook has been a great source of extremely cheap, and far-reaching, advertising for a good number of years. Businesses, especially those who concentrated on e-commerce sales, could advertise to people all over the world that were interested in their products without much focus on creating meaningful relationships. However, this announcement really shouldn’t have come with too much shock. The reality is that Facebook was created to connect people, not a place for businesses to advertise their products.

The good news in all of this is that this announcement falls in line with what Authentic Imaging has been saying for over a year.  Make social media more sociable and relatable.  We’ve never been digital marketers that only focus on selling a product. We want followers of the pages we manage to find useful information that they can use in their lives and keep coming back to our clients as knowledgeable sources of the information they are looking for.

The bad news is that providing this relative information is no longer enough. We need to make sure that our client’s Facebook pages are a community for people to come and interact with business owners and staff who know what they are talking about.  We need to encourage dialogue and conversation that is useful to everyone involved. A personal relationship must now be developed on a digital platform.

What does this all mean for the future? It means that we need to develop a more in-depth and constant communication with our clients about what is going on inside their business in order for our clients and their followers to form the connection that Facebook is looking for. As to how we are going to make this happen, Authentic Imaging is still in the strategic planning phase and will let each digital marketing client know exactly what changes will be coming and/or be in contact for a more in-depth meeting in the following weeks.  In the meantime, if you have any questions please do not hesitate to contact us.  Thank you!

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Why 97 percent of your social media content will not reach your audience

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What do you think about Google’s new logo?

What do you think about Google’s new logo?

First of all, why would a change to a logo be a big deal for a search engine giant as Google? Simply because they are trend setters. If you had the power to decide would you reject it or keep it?


“This new logo system is the climax of Google’s evolution into one of the most thoughtful and well-designed products today and represents a masterful 180-degree turn from the third-rate design it featured in its infancy and of which it was very proud. Now, Google is setting a standard…” – Armin Vit

This is what I think of it… anytime I think of google’s logo, the first thing that comes to mind is the old classic Times New Roman font. The new logo looks more simple, playful and less official, clearly shows the direction Google is going with the serif font.

Technology made to answers to toddlers and grandparents

Google has realized that if it can improve its user experience for the young and the old it will solve all the other problems in-between. The new face of customer acquisition strategy will heavily depend on how well you can communicate your business with the youth and old. This goes to affirm the introduction of Alphabet by Google.

User Experience Standards Raised Higher

The biggest opportunity for any business will depend on how fast you can simplify and improved your process to stay competitive. We all should expect higher standards from your clients. This will help improve products standards and improve communication. We have reached an era that user experience is going determine how well your business can perform. What do you think of it?

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Why does online user experience matter to your website?

First of all, I want to congratulate Elichai for his new website elichai.com. This project key focus looks at addressing user experience design and user interface design (UX/UI) and why it matters.

[av_video src=’https://www.youtube.com/watch?v=PWX6-8cZu-I’ format=’16-9′ width=’16’ height=’9′ av_uid=’av-34a8qm’]

After many years of working with business owners, the most difficult part as a business owner is understanding how to leverage your website full capabilities to help reduce your cost of acquisition and close more sales quickly. Most business owners that hire a  website designer/developer hope that the solution they recommend address their problems but fail to evaluate solutions that take into account the overall strategic plan of  their business immediate needs.


Landing Pages

We all know landing pages (if not, read about it on Wikipedia) are created with a specific intent to make a user exchange his information for something that is of value to them. The biggest opportunity every website has is to turn every page to a landing page, and that is how we approached Elichai.com UX/UI design.

Website design took into account the 7 stages of the buying cycle.

7 stage of buying cycle


Website Flow chart

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Is Apple losing its touch?

Is apple losing its touch? The new iPhone (iOS 7) 5s and 5c are in! One can’t seem to wonder if apple is being influenced by it’s rivals, Android and windows.  What is happening to the innovators of user experience, do I get the feeling intense competition is getting the best of Apple?

MG SIEGLER points out more insite on techcrunch.com

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Why the new iPhone and iPad matter

Revolutionary?  Evolutionary?  Apple has become a machine at releasing new products within their iOS line ever since the original iPhone was introduced on June 29, 2007.   Producing products on a regular basis with a subset of upgraded features and software tweaks have been disregarded as evolutionary.  The retina screen was one feature I could personally argue had the biggest impact.  With the subsequent new release of the iPhone 5s, iPad Air and iPad mini let’s focus on the one thing that is future proof and makes a difference.   Apple has the first 64 bit processor in a smart phone.

64 bit processing and what it means

Apple’s new A7 chip was lauded as the first phone to have a 64-bit processor.   The redesigned iOS7 has been recoded to have its core suite of apps 64-bit compatible.  So?   You are used to smart phones and computers doubling their speed every 18 months and using terms such as dual-core and quad core in their processing endeavors.

64-bit means two important things

1.  An ability to add more than 4 GB of RAM to a mobile device

2.  An ability to calculate numbers much more efficiently, making tasks like encoding and decoding video, 3-dimensional modeling and switching between applications with ease.

How much of a jump-start did Apple get?

Samsung, Qualcomm, Intel and all of the rest of the big players in the mobile industry have stated that their new architecture will be 64-bit.   Analysts give Apple about 9 to twelve months before Android devices catch up.  Samsung has explicitly stated that their next version of devices will have 64 bit processors.

Read between the lines – Always

Desktop OS’s have been steadily moving toward 64 bit processing.  Even Windows XP, the stalwart component of most business enterprise environments had a 64 bit version.  Released in 2005 (8 years ago), it satiated the need for more RAM and speed.  The computer you are using today that has been produced in the last 5 years probably has a 64 bit OS and processor.  If it has more than 4GB of RAM, I can guarantee that.  As for the Apple faithful, if your OS version is running OS X Snow Leopard (2009) or later you are running on 64 bit architecture.

Apple is staying ahead of the curve to make one thing clear:  iOS devices are going to be competitive as productivity devices, blurring the line between entertainment tablets and business tools.  If there is an app that runs on your desktop, be prepared to have a port that runs on your iPad.    Will they replace high-end desktops used for video / graphic editing, accounting programs, etc.?  No.   Will they be a sufficient replacement for laptops and out of town meetings?  Absolutely.  To see this market strategy already in place look no further than what Microsoft is doing with their Surface Pro product line.

Developers Wanted!

Hi Apple.  We have worked within your iOS ecosystem for years.  Your policies and market structure are far from perfect.  On the other hand your brand and quality in hardware and software is unmatched. Xcode, the development software we use will become 64 bit as the default even though 32 bit will be supported for years to come.  We see your vision and are committed to this opportunity.   Authentic Imaging will begin coding 64 bit applications for iOS devices in the upcoming months.  Stay tuned.

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How Do you keep up with technology?

So you go to buy a new phone, two days later there is a new phone release with additional features that makes the one you just bought outdated. Good luck exchanging it for a new one, it simply won’t happen. Addiction to new technology is the new norm for manufacturers and developers that feed on competition. Every new thing brought to the market has a new feature already in the production line. Consumers are very receptive to change and are always on the lookout for new technology.

What type of consumer are you?

Are you the one that holds off buying the next big thing? Or are you the one that can’t wait to sink your teeth in the next big thing? If you look on what is on the menu, technology only offers you two choices, slower adapters and fast adapters. Which one of them saves more money in the long run? This is out for debate.

When is it the right time to upgrade technology?

If you can prove an upgrade will save you time or money then you are due for an upgrade.

  • Examples of a phone:

i.      Sharing files
ii.      Taking photos
iii.      Navigation
iv.      Battery life
v.      Phone process speed

How to keep up with technology

You stand a better chance of keep up with technology by subscribing to news feeds that allow you to get information that matter to you the most. Use twitter, Google Plus, Linkin and Facebook to follow groups that interest you the most.

Technology website




Search engines websites



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How To Add A Favicon To A Website

Favicon, or Favorite’s Icon are little images that sit to the left of a web page title and allows the user to easily recognize the site in a bookmark list. Adding a favicon to your website may be an easy process depending on the type of website you have.

If your site is running WordPress, then there are plenty of plugins that can easily add a favicon, All In One Favicon is a good plugin for most applications. If your site is not running WordPress, or if you would like to avoid using plugins (usually a good idea), then you can use the code below to add a favicon to your site:

Just make sure to change the link to where the image is hosted, you can use an image hosting site like Photobucket to get the link.

<link rel=”icon

      href="link to where the image is located" />
[separator type='transparent' color='' thickness='' up='5' down='5']
Put the code in the top of your header file above the closing </head> tag.

Favicons are especially small images, about 35px X 35px, and you will need to edit the image to this size before trying to upload it. [separator type='transparent' color='' thickness='' up='5' down='5']

If you need help with this process, or any other web development services,
 contact Authentic Imaging, LLC at 406.322.3569
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Pros and Cons of Website Templates

When it comes to web development, there are many ways to “skin a cat.” One of the most popular solutions for web development these days is web templates. Web templates come in many different flavors, but two of the most popular are WordPress and Joomla.

The benefits of WordPress and Joomla are many, including ease of use and powerful free tools. The drawbacks are considerable, however, as security flaws are a major concern for commercial and personal use of these software products. The issue of security is based around the fact that these software solutions are open source code and everyone can know what source code your website is built upon.

This allows people with malicious intentions to “break into” websites and add spam links or cause other problems like stealing data or destroying work. There are ways to secure the site more, one is to build a brand new software version of WordPress or Joomla specifically crafted for your project. This is not a complete solution to the problem, but it does limit security holes compared to a largely distributed free template. Additionally, there are security plugins such as Bullet Proof Security and Limit Login Attempts. These help with buttoning up some of the inherent security holes in WordPress.

Joomla is much more secure than WordPress, but does still have some security flaws. Mainly it involves people’s websites being hacked and taken over, but there are some things that can be done. One option is to install Joomla Security Scanner. Another option is to have a custom Joomla site built for you. When a new custom site is built on the Joomla platform with security in mind, most issues can be avoided.

Web development companies like Authentic Imaging, LLC can build you a custom Joomla or WordPress site that is very secure. Your site will be unique, and also incorporate many security features. The benefit of going this route is that the management of the content on your new website will be very easy and intuitive. These site updates can be made in a program feature called WYSIWYG  pronounced “Wiz-E-Wig,” which stands for “What-You-See-is-What-You-Get.” These editors are very familiar to many people as they are very similar to Microsoft’s word processor Word. This can make your web experience much less frustrating and much more productive.

For people looking for the most professional solution to web development, a custom scripted site is the best solution. Although the cost will be more, the security will be much higher on a custom built site. The ability to update information can be a little bit more of a learning curve, although WYSIWIG editors can also be added to custom coded sites. Custom sites are much more valuable from an enterprise angle as they allow the highest level of Search Engine Optimization (SEO) and Graphical User Interface or GUI. These features become more and more important when building a corporate business. If you would like help with any of these web solutions, please do not hesitate to contact Authentic Imaging, LLC with any questions at 406.322.3569.


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