Category: Social Board

Brand Permission Stratagies

You don’t have to have a sales team if you have brand permission strategies in place.

What is Brand permission? Let me answer it by asking you the question – why do big brands like Apple, Microsoft, always advertise, even though the average consumer knows about them? The two essential things they try to achieve is maintaining brand recognition and educate the consumer – you on the value of their product.

So for example when your kids are going back to school, you make a natural buying decision base on a brand you know and feel you can trust.

So Brand permission is creating brand awareness and value of your product or service before you ask for a sale.


If your business depends on sales, it makes it easier for your sales team to achieve sales goals if the consumer has already given your team permission to sell to them.

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5 Free Software Tools For Website Development

Website development is a huge part of business these days, and getting the most done often times comes down to having the right software for the job. Some of the best software is very expensive.

There are many reasons to go with this software if you are in business. However, sometimes the best solution is open source or free software. Below we have gathered five free software products that will help you get more done for your business online.

  1. Open Office                                                                                                                       
    • Works just like Microsoft Office with a suite of products like Word, Excel, PowerPoint, etc.
    • Can save file extensions in Microsoft compatible formats like .doc
    • Can be downloaded on computers with no Microsoft Office license
  2. Notepad++
    • One of the best code editors out.
    • Allows opening, editing and saving of many popular code extensions like .html and .css
    • Very light and compact program, easy to use
  3. Paint.net
    • Simple yet powerful image editing and graphic design software.
    • Change the size of images and design basic ads for your business
    • Offers some of the tools of PhotoShop, but certainly not all.
  4. WordPress
    • The world’s most popular content management website system
    • Lots of options when it comes to development, from easy to use to custom solutions
    • Can be very powerful when optimized properly. Although it is free, paid templates are recommended
  5. Gmail
    • One of the best email solutions on the market.
    • Can be setup to run custom domain emails.
    • Powerful spam protection and contact management system built in.

What are your favorite free software products for business?

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