Category: Case Study

Brand Permission Stratagies

You don’t have to have a sales team if you have brand permission strategies in place.

What is Brand permission? Let me answer it by asking you the question – why do big brands like Apple, Microsoft, always advertise, even though the average consumer knows about them? The two essential things they try to achieve is maintaining brand recognition and educate the consumer – you on the value of their product.

So for example when your kids are going back to school, you make a natural buying decision base on a brand you know and feel you can trust.

So Brand permission is creating brand awareness and value of your product or service before you ask for a sale.


If your business depends on sales, it makes it easier for your sales team to achieve sales goals if the consumer has already given your team permission to sell to them.

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An app made for losers!

If you are the kind of person that seem to lose anything you get your hands on; I’m talking about keys, pets, bags, children, you name it, there is an app that can transform you from being a loser to a winner!

Stick-N-find is a revolutionary product that combines a physical object (sticky and small) with an app.  This has the ability to transform the way we keep and track all the things that matter in your life. This technology makes you ask yourself “why didn’t I come up with this idea?”

Now you can sit easy knowing when your keys get lost Stick-N-Find can pinpoint you to it.  Or, let’s theoretically say your kid or pet wonders off you get alerted before they get out of range. No more losing your TV remote within the confines of your couch, in your kid’s toy box or under your bed. Finding your suitcase in the airport conveyor belt is a snap with Stick-N-Find.

This technology allows you to find your stuff, with an app and a device the size of a quarter which allows you to stick it anywhere. The signal can come with a buzzer or light, so that you can find your stuff in the dark.

Stick-N-Find is widely used by consumers and has generally favorable reviews. App detection of device has a range limitation of 100 feet. Battery lasts up-to 1 year based on 30 minutes a day usage.

The only downfall is that the device is useless without your smart phone, so we recommend installing the app on multiple devices and then putting a sticky on all of them.  Recursion has met its match! Read more on this product at sticknfind.com

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How To Create Valuable Content Online

We have all been there before, staring at a blank Word document with a deadline fast approaching. This is the first impression most people get when they think about writing.

It is understandable to be challenged when writing about a random topic a teacher came up with, however, when writing for oneself or for your own business, it  should be easy and fun. Making writing fun is not as hard as it seems.

First off, make a quick hot topic list on a piece of scratch paper about all of the interesting things going on in your particular industry.

This should be a quick activity, don’t spend too much time figuring this out, just go with what flows. Next, after assembling some good ideas about things going on in your industry, pick one that interests you.

Once the idea is chosen, it is important to let the ideas that come in your head to flow. So a good exercise is to just start writing all of the thoughts that come to you about it, regardless if they seem rational or useful. Now that all of your creative juices have flowed, it is time to bring in the rational mind.

Go through the writing you just did and pull out the pieces that seem to make the most sense and start to piece them together with other thoughts in the similar vein. This exercise should give you a starting place for your article. Start your article by introducing the subject and what the reader will achieve by reading your piece.

After introductions, use pieces from your brain storming session to fill in all the details about the subject of the article. Last, summarize what the point of the article is and give the reader a nugget of resourceful info that they can take with them. Make sure to include a call to action if the point of the article is to create more business for your business.

If your would like assistance creating or adding content to your website, give Authentic Imaging, LLC. a call at 406.322.3569.

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The Power of Search for Business

Search Engine Optimization or SEO is one of the most powerful tools in the business marketers’ toolbox. What makes it so powerful is that the people searching are highly targeted towards a business or product, and often plan on making a purchase from a service or product provider listed on the search results.

Your business can grab a larger share of these searches by improving the SEO of your website. Search results can vary based on location and other variables. It is wise to get the help of a well-referenced search engine expert to help position your business properly.

Some of the aspects this professional will focus on are what type of information is currently available online about your business, and what information is not online that should be?

It is important to note that only the most accurate and up-to-date contact information for your business should be online. Any information that is old or incorrect, will serve as a negative mark against your business, and may even cause your business to not be listed at all.

Other parts of a full search engine campaign, include checking the code of your website for proper structure. This includes making sure that CSS style-sheets and JavaScript are independent files for the quickest load times, and that there are no code errors in the HTML, CSS or JavaScript.

Additionally, title tags and meta tags should be completed properly and all images should be original with proper naming, title tags, alt tags and descriptions.

After fixing errors and beefing up internal structures, it is important to focus on content. Content is the king of the internet, and original, well-written content will go very far in helping to bring new customers to your business from search.


Google and other search engines regularly comb websites for new content. When new content is discovered, it is indexed by the page title along with some of the information on the page that the spider deems important to the title.

The more frequent the updating of the content, the more frequent the Google spiders will index your website. This is a good thing when it comes to beating your competition in search.


Social media sites like Facebook and Twitter allow articles or specials to be distributed in large networks with easy modes of distribution. Getting visitors from Facebook and Twitter to your website can be a positive vote toward your website’s search engine optimization.

Try to take a holistic approach to Search Engine Optimization, realizing that not any one technique will bring success, but the steady practice of multiple techniques over time brings more and more business.

If you would like help with Search Engine Optimization (SEO) contact Authentic Imaging, LLC. at 406.322.3569

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Tips For Using iPad

Tablets are lots of fun, and the iPad is the king of tablets. Although the iPad is an amazing machine, there are still some tips you can follow to optimize your iPad-ing experience. These tips are broken down by Battery Optimization, Operation Speed-Up & Awesome Apps.

Follow these tips for a better iPad experience, and share your tips in the comments below:

Battery Optimization

The downside of mobile operating systems currently is that they leave lots of applications running in the background that can zap the power from the battery. To check on what applications are running rogue on your iPad, double click the Home button.

This pulls up a horizontal menu of all the programs currently open and running. Note that some of the programs may be outside the screen to the right, and may require finger swiping at the bottom from right to left to bring these programs into view.

Now that you have gotten a good idea of what is running, it is time to shut everything off. Why shut everything off you might ask? Because the system will relaunch any application at it’s current state by clicking on the shortcut icon, and it is unnecessary to have the application open and running if it is not being used. So go ahead and close all of the apps by holding your finger down on one of the apps until little minus signs appear in the top left corner of all the apps.

Now that the minus sign is visible on all the apps, all you have to do is click on each minus sign to close the app down. After all the apps are closed, you can go about your iPad-ing business by clicking on the one app you want to run and know that all the others are not sucking battery or processing power.

Operation Speed-Up

There is something magical about the iPad, it flows smoothly from application to application, game to e-mail to internet browsing gracefully. But what if it does not? Then you may have a need to speed-up the operation of  your machine. One of the best ways to do this is to cut back on unused and unnecessary applications.

A good rule of thumb to go by is if you have not used an app in a month or longer, then go ahead and delete it off the iPad. If you happen to need this application again in the future, you can always re-download it from the App Store.

To delete an application, hold down on top of the app until it turns red and a pop-up message asks if you would like to delete this application permanently. Click delete, and repeat this process on all the other excess apps.

Awesome Apps

The iPad would never be as cool if it wasn’t for the vast array of apps available to download from the App Store. Here are a few of the great apps available on the device:

  • ZinioDo you enjoy reading books on Kindle? Then you will love reading magazines on ZinioZinio does a great job of creating the vibrant colors and feel of today’s modern magazines. They have thousands of titles to choose from, tens of thousands of issues to browse, and millions of pages of content to get you through the humdrum of that waiting room.
  • PaperFeeling artistic? Paper is a great tool to get that artistic flow out on your iPad. It has the basic engine of all other drawing programs but then it adds a bunch of great features for adding flare to your drawing project. Grab this app in the App Store today for free.
  • ChromeNeed to browse the web quickly and precisely? No problem, Chrome is here. The popular web browser by Google can be used on the iPad as the native browser.

    The advantages it offers over Safari are quicker speeds and more reliable connection. Additionally, Google Account Users will find the transfer of there favorite websites and auto-saved personal information very useful when they log into their Google account from Chrome on the iPad.

  • SpotifyWant to jam out to some new tunes? Try out Spotify. It is a music streaming service that will play music similar to an artist you choose for the station, including tracks from that artist. This can be very handy for discovering new music and new artists. Try out Spotify for free in the App Store and start enjoying music how you like it.
  • AccuWeatherNeed to know whether or not to wear that sweater? Check out the AccuWeather app for iPad. It offers great weather coverage in an attractive heads-up display with animation of the current weather system in your area.

    It also provides a forecast of the upcoming weather over the next few days. AccuWeather can be downloaded from the App Store for free.


The iPad offers many great features and applications, it just takes a little discovery to find out how to access and use them. It is definitely worth it though. We hope you enjoyed our tip list, and if you have any iPad tips to add, put them in the comments below:

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Pay me with Bitcoins!

The new era of online payment is here! Digital currency known as Bitcoin is gaining popularity among the online world.

So what the heck is Bitcoin you may ask!

It is an open source application that allows for distribution of payment in a digital format. There is no cash or credit card transaction. It allows users to transact online without any government, company or individual controlling the transaction.  In turn, you are saved from being charged transaction fees!! Nice huh!

Bitcoin is now a growing market for retailers and businesses worldwide. It is claimed to be the most secure way to transact online without the worry of someone stealing your credit card information or hacking into a bank website. The transaction does not require a secure connection due to it being totally digitized. You will not be using your bank credit card.

Bitcoin transaction process is conducted through a wallet (The wallet is basically where an individual keeps his Bitcoin). Bitcoin has a public key (transaction passcode) that is issued to the receiver for a payment transaction. All a user has to do is open a Bitcoin online account and hit send after choosing an amount. Bitcoin can then be exchanged for real cash using online exchange sites MtGOX.com

Bitcoin still has a lot of people confused with the technology and it still has not made way to our main retail and online stores. It will soon be available through ATM machines which will make it easier to buy and trade Bitcoins.

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The Power of a Great Footer for SEO

When it comes to search engine optimization or SEO, one of the most powerful tools in a web developer’s toolbox is the footer. The footer is powerful because it is replicated on every single page

of the website. Therefore, any links put in this area are going to be multiplied by the amount of pages on the web site total. This can be a great technique to gain in competitive searches. Try putting in links to some of your content that you want to rank higher on.

Let’s say that you are a hair stylist, to rank higher in searches for salons, you might try adding a ‘Top 10 Things to Look for in a Good Salon.”

Additionally, you can add a post or page listing all of the related products or services to hair styling, like beauty supply stores and formal wear stores in your local town or city. This post might look like this: ‘Hair Stylist Resources for Billings Montana,’ for example.

These additions to your website will start to index very quickly because they are a multiplier, every page has the links on it. For a 100-page website, these two links have now given the site 200 links related to hair styling and the city of the business. Can you imagine how powerful 10 or 20 links in the footer could be?

Beyond links, there are additional add-ages that can be made to a footer to boost it’s SEO power. One of the most important is clear, precise and accurate business information. This includes your address, phone number, e-mail, fax and social media accounts.

Adding this info let’s Google and the other search engines know that you have put time into assisting the viewer find the information they are looking for as quickly as possible. It also serves to reinforce who you are by cementing contact info on every page.

Of course all of these developments take time and know-how to be able to execute. If you have a desire to up your SEO game this year, but lack the technical prowess to make it happen, give Authentic Imaging, LLC a call at 406.322.3569

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What an annoying website…

Everyone reaches that moment when you come across a website when you ask yourself “What was the owner of this website thinking when they created this?”   The back button within the browser becomes more enticing the longer you linger over this question. What constitute a good website anyways? Is it a website that has your favorite colors or pictures that remind you of good times, or is it the easy navigation of the website? There are endless reasons to get annoyed browsing a website. I will take a close look of some ways to reduce user annoyance on your website.

Provide a rich user experience for your user

Websites are in most cases not built to annoy the users, and can be chalked up to website designers that lack user experience who end up compromising good design concepts for those that frustrate the user. Poor user experience has no room in today’s competitive market. Research show you have less than three minutes to put your message across to the seasoned consumer (Called Website Skimmers). That leaves you no room to not have a solid website design that provides a rich user experience.

How do you measure website annoyance?

It is important that your website design takes your overall marketing goal into account by identifying your ideal client(s), what demographics they fall into and what they search online. Ask yourself the following questions:

1)    “How does my website home page address the needs of the first time user?”

2)    “Is there any call to action buttons and are they placed correctly to enable the user to take the next action?”

These are some of the points that will help you measure your website user experience.

Understanding color evokes emotion!

Color psychology conveys emotion and controls user behavior and stress levels of the sub-conscious mind. Color sub-consciously affects a buyer’s decision when they visit your website. Choosing the correct color for your website can greatly affect the user experience. Let’s look at how color evokes emotions. Blue is the most neutral color that is less invasive and relates to a large demographic. Blue comes across as kind and caring.  The alternative color to blue that evokes similar emotion is green. Consider using blue or green to stay neutral for a larger demographic target. Black is mysterious and can be used to portray an impactful statement and allows the designer to boldly display information. Black compliments fore-space and is used to show depth and distance. A good use of back is to showcase pictures for a photographer’s website. Red Screams caution and danger, red is edgy and invasive in your face attitude. Be cautious when you choose to use it. Yellow is a complementary color and does not usually have the power to stand by itself without another color complementing it.  There some gender specific colors such as pink that is meant to immediately identify female gender services and products. Photo by Kate Bellm.

The need for user experience designer is the key to a successful marketing strategy and we encourage you to submit your website for a free evaluation.

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Managing Your Personal Online Brand

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements.Minimalist design has been highly

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How To Make Your Android Phone or Tablet Run Better

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements.Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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