There are many things you can do to improve the SEO ranking of your website. In this article, we will discuss 10 ways that you can optimize your website for search engines and increase traffic. By following these tips, you can improve the visibility of your website and rank higher on search engine results pages.

What is SEO and why is it important

Search Engine Optimization (SEO) is the process of optimizing a website for search engines. The goal of SEO is to improve the visibility of a website so that it will rank higher on search engine results pages (SERPs).

There are many benefits to ranking higher on SERPs. For businesses, SEO can lead to increased traffic and more customers. For website owners, SEO can lead to increased ad revenue. And for everyone, higher rankings can lead to better online visibility and credibility.

How to improve SEO ranking of your website in 10 ways

We’re going to discuss how to improve SEO ranking of your website. By following these tips, you can increase traffic and get a higher search engine ranking, such as Google.

1. Optimize your website for search engines

The first step in improving your website’s SEO is to make sure it is well-optimized for search engines. You can do this by ensuring that all of your page’s content is relevant and keyword-rich. You should also use the proper tag structure, such as title tags, meta tags, and meta description to help search engines understand your website’s content.

Search engines such as Google will sometimes also use your meta descriptions in the google search results they display. In addition, you should submit your website to directories and search engines so that they can index your site.

A website’s navigation aids visitors in finding the information they’re seeking as quickly as possible. It may also aid search engines in determining what content a website owner considers important. Although Google’s search results are provided at a page level, it also desires to understand the role each page plays in the overall site picture.

2. Create high-quality content

Another important factor in improving your SEO rankings is the quality of your website’s content strategy. To rank higher on SERPs, your website must have relevant content, well-written, and interesting. It should also be keyword-rich so that it can be easily found. In addition, your site content should be updated regularly so that search engines will crawl your site more often.

3. Get links from other websites

One way to improve your website’s SEO is to get links from other websites. When other websites link to your site, it shows search engines that your site is relevant and trustworthy. This can lead to higher rankings on SERPs. To get links from other websites, you can create high quality content that others will want to link to, or you can reach out to other website owners and ask them to link to your site.

4. Promote your website on social media

Social media is a great way to promote your website and improve SEO rankings. When you share your website’s content on social media, it helps search engines find and index your site.

In addition, social media can help you build inbound links, which can also improve your site’s ranking.

5. Target Brand New Keywords

Are there any common low-quality keyword searches that we can do? Yes! What’s the answer here? Identify a new keyword. Tell me. Almost any keyword can be competitive because there are so many sites trying to rank. When you aim for new terms, you can compete against fewer customers.

6. Improve your website’s user experience

User experience is another important factor in SEO. Your website should be easy to navigate, have a helpful and friendly design, and an optimized page speed. If users have a positive experience on your site, they are more likely to stay on your site longer and visit multiple web pages. This can help improve your website’s ranking on SERPs.

7. Increase your website’s loading speed

Loading speed is another important factor in SEO. If your website takes too long to load, users are likely to click away from it.

This can lead to lower rankings on SERPs. To improve your website’s loading speed, you should optimize your images and reduce the amount of code on your site.

Slow pages are bad for business and SEO. To check your speed, you can use Google’s PageSpeed Insights tool.

8. Make sure your website is mobile-friendly

Mobile-friendliness is another important factor in SEO. With more and more people using smartphones and tablets to access the internet, it’s important that your website is designed for mobile devices. If it isn’t, you’re likely to lose rank on SERPs.

To make sure your website is mobile-friendly, you should design it using responsive design. This will ensure that your website looks good on all devices.

9. Use structured data markup

Structured data markup is a code that you can add to your website to help search engines understand your site’s content.

Hiring an SEO company

If you don’t have the time or resources to do all of the above yourself, you can hire an SEO company to help improve your website’s ranking.

An SEO company can help with things like link building, content creation, and web page optimization. They will also be able to track your progress and make changes to your campaign as needed.

Conclusion

SEO is a complex and ever-changing field, but there are a number of things you can do to improve your website’s ranking.

While there are many techniques that can be used to improve SEO, following these 10 tips will give your website the best chance to rank higher on SERPs. In addition, using Google Search Console to monitor your website’s progress is a great way to ensure that you’re making continual improvements in your SEO strategy.

If your site is starting to gain traction, take a close look at your Google Analytics data. You may find a few pages that no one seems to be paying attention to or, worse, that they always seem to bounce from. 

If you need help with SEO, we can help. We’re a leading SEO company with years of experience in the industry. With our custom SEO Service, exclusive to your brand. We work on understanding your brand first & create an SEO strategy exclusive to your brand.

Contact us today to learn more about our services and how we can help you improve your website’s ranking. Get a free estimate here.

When looking for a website design company, there are many factors to consider. But with so many companies out there, how do you know which one is the best for your needs? Here, we show what you need to know about web design and a few tips on how to choose the best company for you.

What is a web design company?

It is a business that provides clients with online visibility and sales improvement services by offering web development and maintenance services. The best web design companies undertake a variety of duties, including visualizing, generating & managing electronic files that control the visual aspects of an Internet page in order to provide the optimum customer experience.

Website designers are responsible for aesthetics, which means they must have a good sense of color, typography, layout, and other design principles. They also need to be proficient in web programming languages, such as HTML, CSS, and JavaScript to do web development. In addition, web designers must be able to use various software programs, such as PhotoShop, Illustrator, and Dreamweaver.

What does a web design agency do?

The services offered can vary, but most top web design companies offer some combination of the following:

–Web Development: Creating custom websites from scratch or improving existing websites. This usually includes web design services like designing the website layout, coding in HTML, CSS, and JavaScript, setting up hosting and email accounts, and managing website content.

-Graphic Design: Creating visual graphics for use on websites, including logos, infographics, photos, and illustrations.

-Search Engine Optimization (SEO): Improving website visibility in search engine results pages (SERPs) through on-page optimization, off-page optimization, and other techniques.

-Pay-Per-Click (PPC) Management: Creating and managing ad campaigns on Google, Bing, and other platforms.

-Social Media Management: Posting updates and engaging with followers on social media platforms like Facebook, Twitter, and Instagram.

What are the benefits of working with a web design company?

There are many benefits including:

-Improved online visibility: web developers can help improve your website’s ranking on search engine results pages, making it more visible to potential customers and be part of the digital marketing strategy.

-Increased traffic: Improved visibility can lead to increased traffic, as more people will be able to find your website.

-Higher conversion rates: A well-designed website will be user-friendly and easy to navigate, which can lead to higher conversion rates (i.e., more people taking the desired action, such as signing up for a newsletter or making a purchase).

How investing in a high-end website helps your business grow?

High-tech websites can be developed not only for attracting visitors but will significantly influence search engine rankings. If you look good online, it will definitely reflect on the sales side.

Better web design = More customers

Let’s suppose you have potential clients that come to your website. If the overall web design is not good, they will simply leave and go to another one. On the other hand, if they see a well-designed website, they will spend more time on it which means they are more likely to become your customers. Websites are like an online store window. It is essential to make a good first impression because it might be the only chance you get with that particular customer. Creating an excellent user experience should be the main goal when designing a website. The potential customer should feel welcomed, informed, and engaged.

How to choose the best website design company?

Now that we’ve gone over some of the basics of web design, let’s take a look at how to choose the best web design company for your needs. Here are a few things to keep in mind:

1. Do your research

Before you even contact any companies, it’s important that you do your research. Figure out what kind of website you need and what features it should have. This will help you when you start contacting different companies and getting quotes.

2. Check out A Web Design Company’s Portfolio & Case Studies

Once you’ve narrowed down your list of potential companies, take a look at their portfolios. This will give you a good idea of their style and whether or not they’re a good fit for you. Additionally, check out any case studies they may have on their website. This will give you an idea of how they’ve helped other businesses succeed online.

3. Determine the type of website you need

There are numerous types of websites, namely: namely: e-commerce, business, portfolio, and personal. Find a web designer for your site who can offer everything you want to succeed. Figure out which type of website you need and make sure the website design company you’re considering specializes in that type of website.

4. Read reviews

Once you’ve narrowed down your list even further, take some time to read online reviews of each company. This will give you an idea of their reputation and what others have thought of their services.

5. Learn How Web Design Companies Formulates Processes And Ensure Results

One of the most important things to look for is how they formulate their processes and ensure results. You want to make sure they have a solid plan in place for designing and developing your website. Additionally, you want to make sure they have a good track record of delivering successful websites.

6. Create a budget and understand pricing

It’s important that you create a budget for your project. This will help you when it comes time to get quotes from different companies. Additionally, it’s important to understand how web design companies price their services. Some companies charge by the hour while others charge by the project. Figure out what type of pricing structure you’re comfortable with and make sure the company you’re considering offers that type of pricing.

7. Get a quote

Once you’ve considered all of the above factors, it’s time to get quotes from different companies. This will give you an idea of how much each company charges for its services.

8. Make a decision

After you’ve received quotes from different companies, it’s time to make a decision. Choose the company that you feel is the best fit for your needs and budget. Additionally, make sure you feel comfortable with their process and that they seem like they will be able to deliver the type of website you need.

Conclusion

A website should be designed in such a way that it guides the user to take the desired action, whether it is subscribing to a newsletter, buying a product, or simply filling out a contact form. Choosing the best company for your needs can be a daunting task. But with these tips in mind, you should be able to find a company that is the perfect fit for your business.

If you’re looking for a website design company that has digital marketing experts that can help you succeed online, you can contact us today to get a free quote and learn more about our process. You won’t be disappointed!

As a business owner, you’re well aware of the importance of increasing brand recognition. But with so much competition on the internet, distinguishing yourself from the pack can be difficult. Fortunately, there are several things you may do to raise your brand’s visibility and ensure that potential clients notice you as a thought leader in your industry. In this post, we’ll discuss eight ways to increase online brand awareness. Keep reading for tips that will help you get results!

1. Identify your target audience

One of the most important things you can do to increase brand awareness is to identify your target audience. This means understanding who your ideal customer is and what they care about. Once you know this, you can create content and a brand awareness campaign that appeals to them and reach them where they are spending their time online.

There are a number of ways to identify it, including market research, surveys, and persona development. Once you have this information, you can begin tailoring your content and digital marketing efforts to reach the right people.

2. Use social media platforms

Social media is one of the most effective ways to build brand awareness online. By creating profiles for your business on popular platforms like Facebook, Twitter, and LinkedIn, you can reach a large audience of potential customers. Furthermore, increased brand recognition will result from likes, shares, mentions, and comments. You can also use social media ads to target specific audiences with your brand message.

Almost every company today has a social media presence. But many businesses are still unsure of why they should be using social media platforms. Here are four reasons why companies must use social media:

1. To create relationships with customers
2. To increase brand awareness
3. To improve customer service
4. To generate leads and sales

Web design is also an important part to build brand awareness. Just like with social media, if your website looks unprofessional or is difficult to navigate, people will be less likely to take you seriously. In order to make a good impression on potential customers, it’s important to have a well-designed website that looks professional and is easy.

3. Create engaging content

Online efforts are critical for developing an effective marketing plan, increasing company income, and attracting consumers. However, having an online presence alone is not enough; rather, if create brand awareness, you need to create content that is interesting and engaging. This could include blog posts, infographics, videos, or even just well-written articles.

For brand awareness efforts, certain social media channels are more popular than others. Whatever form it takes, make sure your content is informative and entertaining enough to capture attention. In addition, be sure to promote your content on social media and other channels to reach as many people as possible. Remember, Consistency is the key to building Brand Awareness. 

4. Participate in online conversations

One way to increase brand awareness is to participate in online conversations. This means engaging with people on social media and other platforms and talking about your brand or products.

The first and most important reason businesses should use social media is to create relationships with customers.

In the past, companies would use various marketing techniques to reach their target through print, television, and radio advertisements. But social media has changed the way businesses interact with their customers. Now, businesses can connect with their customers directly on platforms.

Be sure to respond to comments and questions, and join in on relevant discussions. You can also use hashtags to help people find your content. By engaging with your audience, you will create a connection with them and encourage them to learn more about your brand.

5. Research your competition

Competition research is an important part of any marketing plan and when creating brand awareness. By understanding what your competitors are doing, you can learn what strategies are working for them and find ways to improve upon them.

There are a number of ways to research your competition, including online searches, competitor analysis tools, and social media monitoring. By using these tools, you can get a good understanding of what your competitors are doing and how they are positioning themselves in the market.

This information can help you develop better marketing strategies and stay ahead of the competition.

6. Use paid advertising

Paid advertising is one of the most effective ways to reach new customers and grow your business. By placing ads on popular websites and search engines, you can ensure that your target audience sees your brand.

Most platforms that provide sponsored advertising use algorithms to run real-time auctions. The algorithms choose which ad to display in a given online space based on several criteria.

Although the requirements vary depending on the platform, they are usually determined by a combination of bid amount and ad quality. However, despite this, many platforms do not always make their standards public.

Ads come in many shapes and formats such as text, images, videos, and more. Many platforms now offer to automatically favor ads that are performing well based on your goals.

Their algorithms pick up on a huge number of signals than humans can process, making it more efficient to let them decide which ads to push. It’s time to pick how you’ll promote your brand awareness strategy when it’s ready.

Paid advertising can be expensive, but it can be a very effective way to raise brand awareness and grow your business.

7. Participate in tradeshows and events

Tradeshows and events are a great way to connect with potential customers and promote your brand. Attend trade shows that are relevant to your industry, and make sure to have plenty of marketing materials on hand. You can also participate in community events or sponsor local sports teams to get your brand in front of more people.

By following these tips, you can understand how to increase online awareness and reach more people with your message. By creating engaging content, participating in online conversations, and developing a strong online presence, you can build a successful business.

8. Measure your results and adjust as needed

One of the most important aspects of any marketing campaign is measuring your results and adjusting as needed. By tracking the effectiveness of your brand awareness campaigns, you can make sure that you are spending your time and money on activities that are actually helping your business grow.

There are a number of ways to measure brand awareness online, including website analytics, social media analytics, and surveys. By tracking these metrics, you can get a good understanding of how well your branding efforts are working.

If you notice that one strategy is not performing well, you can adjust your plan accordingly.

Conclusion

Brand awareness is key to any successful business. By using the tips we’ve provided, you can increase brand awareness and reach more people with your message.

By creating engaging content, participating in online conversations, and developing a strong brand awareness campaign, you can build a successful business. Don’t forget to measure your results and adjust as needed to ensure that your efforts are paying off.

If you’re considering hiring a digital agency to boost your online brand awareness, you can request a free quote from Authentic Imaging, and we’ll be in touch to discuss your specific needs and how we can help!

How To Turn Your Site Idea Into a Finished Website: 8 Important Steps You Need To Consider

The eCommerce industry is one of the fastest growing industries globally today. The global eCommerce industry is a $1.5 trillion dollar industry according to the latest estimates (2015). Considering the industry is still growing at a very fast pace and more people are getting online, the eCommerce industry shows no signs of slowing down. The industry’s potential presents very many unique opportunities. For instance, you can start your own online business from home provided you have a computer and a good internet connection.

It is, however, important to note that being a successful online business owner is easier said than done. Very many people have great online business ideas however, very few turn them into finished websites (finished online businesses). If you’re interested in knowing how to go about turning your idea into a finished website, look no further. Below is a detailed discussion highlighting the steps you need to take.

Are your solving a problem that makes sense?

Every website starts with an idea. Before you start building your website, you need to answer these basic but very important questions that will help you assess the validity of your idea;

What is your product/service about?

Every website offers a certain product or service to its visitors and different products and services solve different problems. When identifying a suitable product or service to offer with your website, think of the problem you are attempting to solve, your solution to that problem as well as your audience.

What action do you want your users to take?

This is another important question you should consider asking yourself if you’re keen on turning your online business idea into a finished website. This question helps you design a website that helps you achieve your site goals perfectly. For instance, do you want your website visitors to sign up, become subscribers, download content, buy services/products? There are all kinds of website building tools for achieving any site user outcome you can imagine. You must, however decide what you want your website visitors to do when they visit your site and craft mechanisms for making sure it happens before you start building your website.

Breakdown your site into different components

Let’s face it! Websites are very complex. It is, therefore, important to break down your site into many small components if you are keen on having an easier time building and finishing your site. You can break down your site into 4 main parts namely;

1. The 1st fold: This part focuses on everything your users see when they 1st visit your site. The 1st fold encompasses everything that has to do with the first impression of the site i.e. the site’s pitch, image/s, theme as well as a proper call-to-action to prompt the desired action from site users.
2. How the site works: Now that you have gotten your user’s attention with a good 1st impression and gotten them interested by describing their problem/s, it’s time to tell them how you are going to solve their problems. Since sites are very complex, it’s very important to determine how your site will work separately because you give site functionality the attention it deserves.
3. Building credibility: You also need to think about making your site credible. Having a site that attracts visitors and works perfectly isn’t enough if the site doesn’t have credibility. Website credibility is crucial since it’s what makes people trust your site and place orders for the product/s or service/s you are offering. You need to think of how you will collect testimonials from your users, showcase reviews and success stories from your users as well as any other positive PR attention you receive.
4. About information: A good site also needs to have a good story of the founder, their team, mission, vision, goals, contact information among other important info. About information is very important because it creates a stronger connection between users and site owners. Your website visitors are more likely to support you if they know who you are, your vision, mission, goals etc.

Once you have the above parts, your site idea will be a step closer to becoming a finished website. You just need to make sure you build all the above parts of your site to completion. You can use readily available tools online like germ.io which have pre-thought templates to help you build all the above components of your site fast and easy.

Breakdown your planning & development process

Site building entails meticulous planning and development. To be able to track your site planning and development process effectively, you need to break the entire process into small tasks which can be tracked easily. Luckily, there are free and fun tools like Trello that make this process easy.

Write user stories

A user story can be defined as a discrete description of the task/s a person can perform with your website. User stories help to clarify the thoughts of a website owner. The stories give you concrete information to discuss with web designers and developers among other stakeholders of your site i.e. your potential visitors, investors etc. User stories are easy to write. They should be composed of two things namely; the kind of person (it can be a subscriber, new visitor etc.) and the task that person should be able to do; As a<person>I can<do something>

For instance, logged-in users/subscribers should be able to access their profile information as well as other parts of a site that non-subscribers can’t access. User stories are important because they show you how you should think about your site’s features and functionality.

Create a use case model

After writing user stories, you can proceed and create a use case model whose aim is to help you visualize the user stories you have written. Visualizing user stories is important because it makes it easier to understand and implement those stories.

Create an activity diagram

You also need an activity diagram to show you all the different paths your site users can take while on the site.

Build your prototype

Once you have a case model and an activity diagram, you can proceed and build your prototype site. You can do this on your own using free site prototyping software or pass over the task to your web developer/designer. The aim of the prototype is to show you how the site will look like and function. It’s also easier to modify site prototypes than work on code. Prototypes also help you identify site flaws early. If you’re keen on finishing your website, you really need to consider this step.

Polish and release

Once you have a prototype working, it’s very easy to proceed. You can hire a web designer/developer at this point to turn your prototype site into a fully functional site. A web designer will be in a better position to determine the technologies you need to build your site if you are not a web designer yourself. Since a prototype site lets you know if your site idea has potential and you also get to identify site flaws early, finishing your site shouldn’t be a problem going forward.

Summary

Most people have problems turning their ideas into finished websites because they fail to simplify the process. When you break down your website idea into small manageable and systematic steps like the ones discussed above, you shouldn’t have a problem turning your idea into a finished site. Furthermore, there are very many free, fun, effective and user-friendly site building tools available online today.

What do you think about Google’s new logo?

First of all, why would a change to a logo be a big deal for a search engine giant as Google? Simply because they are trend setters. If you had the power to decide would you reject it or keep it?

https://www.youtube.com/watch?v=rcQQyUlgtOo

“This new logo system is the climax of Google’s evolution into one of the most thoughtful and well-designed products today and represents a masterful 180-degree turn from the third-rate design it featured in its infancy and of which it was very proud. Now, Google is setting a standard…” – Armin Vit

This is what I think of it… anytime I think of google’s logo, the first thing that comes to mind is the old classic Times New Roman font. The new logo looks more simple, playful and less official, clearly shows the direction Google is going with the serif font.

Technology made to answers to toddlers and grandparents

Google has realized that if it can improve its user experience for the young and the old it will solve all the other problems in-between. The new face of customer acquisition strategy will heavily depend on how well you can communicate your business with the youth and old. This goes to affirm the introduction of Alphabet by Google.

User Experience Standards Raised Higher

The biggest opportunity for any business will depend on how fast you can simplify and improved your process to stay competitive. We all should expect higher standards from your clients. This will help improve products standards and improve communication. We have reached an era that user experience is going determine how well your business can perform. What do you think of it?

First of all, I want to congratulate Elichai for his new website elichai.com. This project key focus looks at addressing user experience design and user interface design (UX/UI) and why it matters.

[av_video src=’https://www.youtube.com/watch?v=PWX6-8cZu-I’ format=’16-9′ width=’16’ height=’9′ av_uid=’av-34a8qm’]

After many years of working with business owners, the most difficult part as a business owner is understanding how to leverage your website full capabilities to help reduce your cost of acquisition and close more sales quickly. Most business owners that hire a  website designer/developer hope that the solution they recommend address their problems but fail to evaluate solutions that take into account the overall strategic plan of  their business immediate needs.

Landing Pages

We all know landing pages (if not, read about it on Wikipedia) are created with a specific intent to make a user exchange his information for something that is of value to them. The biggest opportunity every website has is to turn every page to a landing page, and that is how we approached Elichai.com UX/UI design.

Website design took into account the 7 stages of the buying cycle.

Infographics about the difference between Open Source Web Application and Close Platforms

We recommend changing your online accounts password to protect yourself from the most recently publicized SSL encryption vulnerability known as Heartbleed, this is not a matter to take lightly. Update All your online accounts (Social Media, Emails, Online Bank Account)
For more resource on how to update your password read our blog post –My Password is 123

Resource

Mashable gives more insight on major online website that are affected and you need to update your password immediately.

What is Heartbleed?