Google Local Services Ads connect you with potential customers searching for the services you offer. Only pay if a customer contacts you directly from your ad.
In this article, we will discuss how businesses can take advantage of Google’s Local Services Ads. We will cover the basics, how to optimize it, and how to track results so that you can make sure your business is getting the most out of this valuable opportunity.
What are Google Local Services Ads
Google Local Services Ads are a way for local businesses to connect with potential customers in their area. You’ll be able to track the number of leads you receive and the amount of money you spend on advertising.
How do Google Local Services Ads work
To get started with Google’s Local Service Ads, you’ll need to check your eligibility to sign up as a service provider, then you need to provide information about your business, such as where you’re located and what services you offer, years in operation, business hours and more.
Last, Google requires a background check for the business owner and all of their employees. Once you’ve done that, you can start creating your ad campaigns.
Local Services Ads make it simple for consumers in your area to locate and connect with your business directly and filter results based on the services you provide. Customers may simply click your Local Services Ads ad and call you immediately if they select your firm. After a customer has hired you through your Local Services Ads ad and the work is finished, they can leave a review. These are displayed on your provider profile as a way of convincing other potential customers that booking your services is safe.
There are many benefits to using Google Local Services Ads, but here are a few of the most notable:
1. You only pay when someone clicks on your ad. That means you’re not wasting money on advertising to people who are not interested in what you have to say.
2. You can set a budget for your ad campaigns based on the number of new leads you want each week so that you don’t spend more than you can afford. Only pay when customers contact you from your ad.
3. You can reach more potential customers in your area. You can simply turn your ads on to reach local customers and pause them if you’re booked up or away.
4. You get Higher-Quality Leads, you will likely notice that customers who take the time to call your business tend to be better-informed, more engaged, and more likely to buy.
5. Get seen at the top of Google. Local Services Ads give qualified businesses an opportunity to stand out even more.
6. Use the mobile app to communicate with customers at any time (English only).
7. Build trust with the Google Guarantee or Google Screened
If you’re looking for a way to reach more potential local customers and grow your business, Google Local Services Ads is a great option to consider. By taking advantage of this program, you can connect with more people in your area and track the results of your ad campaigns so that you know what’s working and what’s not.
How much does Google Local Services cost?
Google Local Services ads, unlike PPC advertisements, will generate leads for your local business or service. Your average Google Local Service Ads leads will be tracked, and your weekly spending will be estimated throughout the planning process. The exact cost of your ad is determined by your location, industry, and competitors.
To get positive outcomes, start by aiming for at least 20 leads each week. It’s vital to keep in mind that because you’ll have two budgets, your Local Services Advertising budget does not correlate to your Google Ads money.
How To Optimize Google Local Service Ads
As a small business, you may be wondering about how to optimize Google Local Services Ads. Here are a few tips on how to get the most out of Google Local Service Ads:
Increase Your Five-Star Ratings and Reviews
One of the best ways to get the most out of Google Local Services Ads is to increase your five-star ratings and reviews. Make sure that you provide excellent customer service and encourage past customers to review your business: We recommend five or more reviews.
You can link your Local Services Ads account to your existing Business Profile (Google My Business – Before) or use the vanity link in your account to collect customer reviews.
You may also want to consider offering incentives to customers who leave five-star reviews. This can help you to stand out from the competition and attract more customers.
Optimize Your Service Types
The job types and service areas that you select will determine where your Local Service Ads can appear and what type of searches can make your ad appear. In the Local Service Ads platform, you will be able to choose which service types to promote for each company category from a selection of possible services. Your Google Local Services Ads may show when a consumer searches for a specific service if you select services that are directly associated with your business.
Add Services You Perform Individually
If you’re a one-person shop, you can still receive Google Local Services Ads leads by adding the services you perform individually. Google will match your Google My Business account and website to the jobs that you select so potential customers can find and contact you.
Optimize Your Service Areas
Select the service areas broadly. For example, your whole county, rather than specific postal codes. This can help you get more Google Local Services Ads leads in areas where you previously may not have been appearing.
Improve Your Response Time
Your responsiveness to customer inquiries and requests. Missed calls and unanswered message leads will negatively affect your responsiveness. Google tracks how quickly you respond to leads and uses this information to improve your ranking in Google Local Services Ads.
Use the Google Local Services Ads App
The Google Local Services Ads app allows you to manage your business information and stay on top of new lead notifications, so you never miss an opportunity to connect with a potential customer. The app also allows you to quickly respond to leads and track your advertising spend.
By following these tips, you can make sure that your Google Local Services Ads are working for you and your business.
How To track the results of my Google Local Services Ads campaigns?
Unlike most paid ads, LSAs give you the power to evaluate your leads and tell Google what constitutes a conversion. Not only can this save you money, but it gives you a sense of what services your customers want and need.
Understanding your audience is essential for the success of your business. Regularly reviewing calls from your Local Services Ads can help you identify common themes in the questions your customers ask and the issues they face.
Checking your LSA leads regularly can help you get in the habit of staying on top of other aspects of your lead tracking. Knowing how to navigate your analytics and reporting can be enormously beneficial for seeing how your campaigns are working.
Google Local Service Ads program is a great way for small businesses to connect with potential customers in their area.
By following these tips, you can optimize your Google Local Services Ads and attract more potential customers to your business. It can help you reach more customers, grow your business, and track your ad campaigns.
With Authentic Imaging’s All in One Platform you get access to a Robust CRM system, you can book appointments, send follow-up sequences and reminders and also send a missed call text back in case you miss any important call from a potential lead.
If you’re not sure where to start, our team of experts can help you choose the right platform for your business. Feel free to contact us or call us at (406) 322-3569. We’ll be happy to help!
Thank you for reading this blog post. We hope you found it helpful!