What do you think about Google’s new logo?

First of all, why would a change to a logo be a big deal for a search engine giant as Google? Simply because they are trend setters. If you had the power to decide would you reject it or keep it?

https://www.youtube.com/watch?v=rcQQyUlgtOo

“This new logo system is the climax of Google’s evolution into one of the most thoughtful and well-designed products today and represents a masterful 180-degree turn from the third-rate design it featured in its infancy and of which it was very proud. Now, Google is setting a standard…” – Armin Vit

This is what I think of it… anytime I think of google’s logo, the first thing that comes to mind is the old classic Times New Roman font. The new logo looks more simple, playful and less official, clearly shows the direction Google is going with the serif font.

Technology made to answers to toddlers and grandparents

Google has realized that if it can improve its user experience for the young and the old it will solve all the other problems in-between. The new face of customer acquisition strategy will heavily depend on how well you can communicate your business with the youth and old. This goes to affirm the introduction of Alphabet by Google.

User Experience Standards Raised Higher

The biggest opportunity for any business will depend on how fast you can simplify and improved your process to stay competitive. We all should expect higher standards from your clients. This will help improve products standards and improve communication. We have reached an era that user experience is going determine how well your business can perform. What do you think of it?