The Power of Affiliate Marketing for Roofers: Unlocking New Revenue Streams

Affiliate marketing has changed the game for companies in a variety of sectors, including roofers. In today’s competitive industry, it’s critical for roofers to look for new revenue streams. Affiliate marketing offers a fantastic potential to generate new revenue streams and increase profitability. In this blog article, we’ll look at the potential of affiliate marketing, particularly for roofers, and how it can transform your business. By the end, you’ll have a firm grasp on how to use affiliate marketing to propel your roofing company to new heights.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing technique in which businesses work with affiliates (publishers, influencers, bloggers, etc.) to promote their products or services. Affiliates are paid a commission for each sale or lead produced as a result of their promotional efforts. Roofers may do this by collaborating with appropriate affiliates who can generate targeted traffic and refer potential clients to their roofing services.

Benefits of Affiliate Marketing for Roofers

Expanding Your Reach:

One of the most significant benefits of affiliate marketing is the chance to reach the affiliate audience, exposing your roofing services to a larger market. You may expand your reach beyond your local region and target clients who may not have discovered your business otherwise by utilizing their influence and trustworthiness. Affiliates can bring your services to the attention of their followers, offering important exposure and possible leads.

Cost-effective Marketing:

Traditional advertising and marketing initiatives are costly, especially for small to medium-sized roofing firms. Affiliate marketing, on the other hand, only pays commissions when a transaction/purchase is completed successfully. This low-cost technique guarantees that your marketing budget is used wisely, emphasizing genuine outcomes. You connect your marketing spending with the actual performance of your campaigns by paying affiliates a portion of the produced income.

Building Trust and Credibility:

By collaborating with respected affiliates in the roofing or home improvement area, you can use their established trust and credibility to boost your own brand image. Customers are more inclined to believe suggestions from affiliates they already follow or appreciate, improving conversions. Affiliates may develop appealing material that promotes the benefits of your roofing services, and their endorsement can have a big influence on the purchase decisions of potential clients.

Diversifying Revenue Streams:

By generating cash from both your main roofing services and affiliate relationships, affiliate marketing helps you to diversify your revenue sources. This might give stability in the roofing sector during quiet times or seasonal variations. You may increase your total profitability by cooperating with affiliates that advertise related items or services, such as roofing accessories or home renovation supplies.

Finding the Right Affiliates

Finding the proper affiliates who connect with your target demographic and brand values is critical to realizing the full potential of affiliate marketing. Here are some tips to help you identify appropriate affiliates:

Research and Identify:

Conduct careful research to find possible affiliates who work in the roofing or home improvement area. Look for roofing affiliates with a strong internet presence, relevant material, and a real interest in the business. Consider criteria such as their audience demographics, engagement levels, and material quality.

Evaluate Reputation and Credibility:

Look for affiliates with a good reputation and a strong following. Examine their social media accounts, website, and reviews to determine their authenticity and dependability. Collaborating with affiliates who have a solid reputation can help your roofing company’s credibility.

Engage in Outreach:

Once you have identified potential affiliates, reach out to them and introduce your roofing business. Highlight the benefits of partnering with you and explain how it can be a mutually beneficial collaboration. Clearly communicate your expectations, commission rates, and any unique selling points that set your services apart.

Establish Strong Relationships:

Long-term success requires solid ties with your affiliates. To keep them engaged, provide continual assistance, timely communication, and rewards. Consider arranging affiliate competitions, giving unique discounts or bonuses, or providing additional tools to assist them in efficiently marketing your roofing services.

Creating an Effective Affiliate Marketing Strategy

To get the most rewards from affiliate marketing for your roofing company, create a well-thought-out plan. Here are some important factors to consider:

Define Clear Goals:

Decide what you want to achieve with affiliate marketing. Is it raising brand recognition, generating more leads, or increasing sales? Having specific goals can help you coordinate your strategy. Set clear, measurable, attainable, relevant, and time-bound (SMART) goals to guide your efforts.

Offer Competitive Commission Rates:

Provide appealing compensation rates to affiliates to encourage them to advertise your roofing services. Investigate the industry standard commission rates and make sure yours are competitive. A competitive compensation system will attract high-quality affiliates and motivate them to work hard to produce results.

Joining an affiliate network and browsing through the programs is one of the greatest methods to obtain an idea of the affiliate fees for your sector.

Typically, commissions range from a minimum of $3 to $200 or 1% to as high as 60% per sale, depending on the affiliate program and niche. However, there are affiliate marketers that earn a thousand dollars from a sale. (Source: Influencer Marketing Hub)

Another important stat to consider is that according to Statista, affiliate marketing spending in the United States alone is expected to reach $8.2 billion by 2022, more than tripling from the previous decade. According to the Awin Report, advertisers spent $13 billion on affiliate marketing globally in 2017. These figures, combined with the consistent upward trend, indicate that affiliate marketers will likely thrive in the 2020s and beyond.

Provide Engaging Marketing Materials:

Provide engaging marketing materials to your affiliates, such as banners, photos, videos, and promotional text. These materials will assist affiliates in efficiently marketing your roofing services to their target demographic. Make sure your marketing materials represent your brand’s identity and offer value to potential buyers.

Track and Analyze Performance:

Use affiliate tracking tools and platforms to measure and analyze the success of your affiliate marketing efforts. Track critical indicators such as clicks, conversions, income earned, and individual affiliate success. This data may be used to optimize ads, identify high-performing affiliates, and enhance outcomes over time.

What are some of the best affiliate tracking tools?

OSI Affiliate: OSI Affiliate Software offers a range of tools for affiliate programs. The platform emphasizes customer referral programs as part of your affiliate network.

Refersion: helps you create a fully functional affiliate program for BigCommerce in no time at all. Not only does it give you great tools to manage your affiliate marketing campaigns but with its Enterprise plans, you also gain access to a directory of 3.6 million affiliates.

Impact.com: a partnership management platform that puts everything you need to manage the entire partner lifecycle in one easy-to-use interface. 

Voluum: boasts speed and reliability unmatched by other affiliate tracking software. It keeps you up-to-date with the latest metrics on your campaigns from the convenience of a dashboard.

Tapfiliate: a complete affiliate tracking solution with integrations for many different platforms. ts integration makes it very easy to set up, and it offers a ton of useful marketing tools.

Regularly Communicate and Provide Support:

Maintain consistent communication with your affiliates to establish a collaborative relationship. Provide assistance, swiftly answer their inquiries, and handle any concerns they may have. You may urge affiliates to be more committed in advertising your roofing services by developing a solid rapport and giving a great experience.


Affiliate marketing has the ability to significantly increase the revenue potential of your roofing company by introducing additional revenue sources. You may extend your client base, create trust, and diversify your income sources by using affiliates’ reach, influence, and reputation. You can harness the full potential of affiliate marketing and push your roofing business to new heights with the appropriate affiliates and a well-defined strategy in place.

Are you ready to harness the potential of affiliate marketing for your roofing company? Join forces with our skilled affiliate marketing team and start generating additional revenue streams right away! We specialize in assisting roofers in increasing their internet visibility, attracting high-quality affiliates, and optimizing their affiliate marketing strategies.

Contact us right away to set up a consultation and understand how our affiliate marketing services might help your roofing company. Don’t pass up the chance to broaden your reach, enhance profitability, and establish long-term success through strategic affiliate agreements.

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Top 10 Reasons your Facebook ads are not working

It’s no secret that Facebook is a very effective and robust advertising tool. It’s an excellent way to contact your target demographic, with over 2 billion active users. However, if your Facebook Ads aren’t producing the desired results, there might be a variety of reasons. In this post, we’ll look at some of the most frequent reasons why your advertising may be underperforming and provide advice on how to fix them. Let’s get this started!

1.Missing Pixels on Website

If you’re not getting the results you want from Facebook Ads, it might be as easy as missing pixels on your website. When you configure conversion tracking in Ads Manager, be sure you specify the activities you want to track.

If you do not do this, Facebook will be unable to measure conversions as a result of your Facebook ad campaigns. So, take the time to properly set up your tracking, and you should start getting improved results!

2. Ignoring Targeting Options: Choose the right target audience

One of the most typical reasons why a Facebook Ad Campaign fails is that you are not targeting the proper audience. Conduct some research to determine who is likely to be interested in what you have to offer. You may establish a bespoke audience and target them precisely with your advertising after you know who your target market is.

You might not be taking use of all of Facebook’s targeting choices. Make use of all of the available possibilities, such as locations, demographics, interests, behaviors, and specific targeting: Use Exclude Audience and Narrow Audience. This will assist guarantee that your advertisements reach the intended audience.

3. Wrong Choice of Facebook ad Placements/Lack of Image Optimization

One of the most common reasons Facebook ads fail is due to a poor location selection. Your ad will never be viewed by the correct people if you do not target the proper individuals. Furthermore, if your photos are not properly optimized, they may be shown incorrectly or not at all. Test various positions and visuals to find what performs best for your campaign

Here is how you can optimized images for a Facebook ad creative:

  1. Your image is too big.

    The maximum size for your image is 1200×627 pixels, but you should aim for an image that’s 600×315 pixels. This way, your image will be properly displayed on all devices, including mobile.

  2. Your image has too much text.

    If more than 20% of your image is text, your ad may not be approved. Try using a different image or adding less text to your image.

  3. Your image is unappealing.

    Make sure your image is high quality and visually appealing. Remember that people will be seeing your image in their News Feed, so it should be eye-catching!

4. Your ad copy is poor: Not using Hashtags in Ad Copy

People will not click on your ad if it is poorly written. When using Facebook advertising, make sure your text is snappy and interesting, and that it tells consumers what they stand to gain by clicking on it.

Hashtags can also help you get more people to see your adverts. You’re missing out on prospective traffic if you’re not employing them.

social media listening

5. Your website isn’t optimized for mobile devices

People who click on your ad will have a bad experience and are less likely to convert if the landing page you’re employing isn’t optimized for mobile devices. Make sure your landing page is mobile-friendly and easy to browse for your website visitors.

6. Your CTA isn’t compelling enough: Create click worthy ads

Your CTA is the button on your ad that invites individuals to click and learn more about your product or service. It is an important aspect of your advertisement, and if it is not compelling enough, people will not be compelled to take action.

Make sure your CTA is bold, sticks out from the rest of the text on your ad, and informs consumers what they need to do to learn more about your product or service.

7. Not checking what the competition is doing!: Make use of Facebook Ads Library

Any marketer may benefit from the Facebook Ads Library. It offers information on every sponsored Facebook advertisements that have been run, including targeting criteria, budget, and outcomes. You may acquire ideas on how to better your own commercials by looking at what your competitors are doing to the same audience.

Examine their targeted choices and what works for them. You may then utilize this data to improve your own ads.

8. Not knowing the right budget and bidding strategy

When it comes to choosing a budget for your Facebook Ads, you must strike the perfect balance. You don’t want to spend so little that you don’t receive adequate exposure, but you also don’t want to spend so much that you blow your budget.

There is no magic number for how much you should spend on Facebook advertising, but a decent rule of thumb is to start modest and progressively raise your budget as you see results.

In addition to setting a budget, you also need to choose the right bidding strategy for your campaigns. There are three main bidding strategies:

  1. Manual bidding: With manual bidding, you set the maximum amount you’re willing to pay for each click or impression. This account spending limit gives you more control over your campaign budget, but can be more time-consuming to manage.
  2. Automatic bidding: With automatic bidding, Facebook will automatically adjust your bid based on how competitive your ad is and how much traffic you’re trying to get. This is a good option if you’re not sure what maximum bid you should use.
  3. Bid cap: With bid caps, you set a limit on how much you’re willing to pay for each click or impression. This is a good option if you want more control over your spending but don’t want to manually adjust your bids all the time.

Consider what is most essential to you when selecting a bidding strategy: managing your expenditure, gaining the greatest traffic, or anything in between. Whatever technique you select, be sure your budget is adjusted properly!

9. You’re using the wrong type of ad format

There are several varieties of Facebook Ads, each with their own set of advantages and disadvantages. Use the appropriate sort of ad for your campaign goals and target demographic.

Some of the most common ad formats are:

  1. Photo Ads
  2. Video Ads
  3. Carousel Ads
  4. Collection Ads
  5. Slideshow Ads
  6. Single Image Ads

If you’re not sure which ad format to use, experiment with multiple ads and see which performs best for your campaign.

10. The timing of your ads is off

Testing the same ad at different times of day and days of the week to determine when it receives the most engagement is one approach to ensure your Facebook Ads are as successful as possible. Certain times or days may work better for your target demographic than others.

If you’re targeting busy parents, for example, you could discover that weekends or early mornings are better times to run your advertising because they’re more likely to have some spare time then.

If you’re targeting working professionals, you could discover that weekdays at lunchtime or in the evening are better times to reach them because they’re more likely to be taking a break from work.


Facebook Ads can be a great way to promote your business, but if they’re not working well, you’re losing out on potential customers.

We hope this article has given you some insights into why your Facebook Ads might not be working as well as you wanted them to. Remember to troubleshoot the issues so that you can start seeing better results!

If you need any help or you’re not sure where to start, our team of experts can help your business. Feel free to contact us or call us at (406) 322-3569. We’ll be happy to help!

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Social Media Management: What You Need to Know

It’s no secret that social media is a powerful tool. But what many businesses don’t realize is that social media can be used not only to promote their products and services but also to manage their reputation. In this article, we’ll discuss the basics of social media management. We’ll also cover some tips on measuring the success of your social media so that you can continue to improve upon them in the future.

What is social media management?

Social media management is the process of overseeing all aspects of a company’s social media presence. Social media management services include creating and publishing social media posts using relevant content, engaging with your social media followers, and measuring the success of campaigns.

Effective social media management requires a lot of time and effort, but it can be very rewarding. Companies that are able to create engaging social media content and connect with their followers are more likely to see success online.

What is a social media manager?

A social media manager is responsible for creating and managing content for one or more social media accounts. This may include creating posts, managing comments, responding to messages, and analyzing your social media performance. Social media managers must be skilled in graphic design and effective writing, as well as have a good understanding of how social media works. They must also be able to keep up with current trends and news.

What Platforms Does Social Media Management Cover?

Any business, regardless of size, can benefit from social media management. However, not every platform is right for every business. It’s important to choose the platforms that will work best for you and your target audience. The most common social media platforms are:






Each platform has its own unique features and benefits. For example, LinkedIn is great for B2B businesses, as it allows you to connect with other professionals in your industry. Meanwhile, Pinterest is perfect for businesses with visual products, as it allows users to share and discover new ideas.

The best way to determine which platforms are right for you is to research your target audience and see where they are spending their time online. Once you’ve selected the right platforms, it’s important to create engaging content that will capture your audience’s attention, helping you increase your social media engagement.

social media listening

Why do businesses need social media management?

Social media is important to connect with your customers and for raising brand awareness. For social media users, your company’s interaction with them demonstrates that you care. However, managing social media accounts can be a lot of work, and if you’re not careful, you can easily over-schedule yourself.

That’s why it’s important to have a plan for your social media accounts. By doing a social media plan, you can ensure that you’re posting relevant and engaging content, as well as monitoring your brand’s online presence and continue to improve upon them in the future.

How to create a social media plan
Creating a social media plan is essential for any business looking to establish a successful online presence. Here are some tips to get you started:

  1. Define your goals

    What do you hope to achieve with your social media? More website traffic? Increased brand awareness? More leads? Once you know the goals of your social media marketing strategy, you can develop content and strategies that align with them.

  2. Choose the right channels

    Not all social media platforms are right for every business. Do some research and determine which channels will work best for you. For example, if you’re targeting millennials, Instagram might be a better choice than LinkedIn.

  3. Create interesting and engaging content.

    Your followers will be more likely to engage with your content if it is high-quality content, meaning interesting and relevant to them. Try to vary your content and think outside the box with your social media strategy. You can also use tools like BuzzSumo to find popular content that you can share on your own pages.

  4. Schedule your posts in advance.

    If you’re struggling to find time to post consistently, consider using a tool to schedule your social media posts in advance. This will help you stay on top of your social media networks without having to spend hours every day updating them.

  5. Measure the success of your campaigns.

    Track the success of your social media campaigns and any social media efforts so that you can improve your social media marketing upon them in the future.

By following these tips, you can develop a social media plan that will help you achieve your business goals.

How to monitor your brand’s online presence

One of the most important aspects of social media management is monitoring your brand’s online presence. This means keeping track of what people are saying about your company and responding accordingly. You can use a variety of tools to help you do this, including Google Alerts, Hootsuite, and Social Mention.

Google Alerts is a free tool that allows you to track any mention of your brand online. You can set up alerts for specific keywords or phrases, and you’ll receive an email notification whenever those words are used on the web. This is a great way to stay on top of any negative publicity and respond quickly.

Hootsuite is another free tool that helps you monitor your brand’s social media accounts. It allows you to see how many people have tweeted or mentioned your brand, as well as what they’re saying. This can help you gauge the success of your social media campaigns and make necessary adjustments.

Social Mention is also free, and it tracks any mention of your brand on social media sites like Facebook and Twitter. It shows you how often your brand is mentioned, where it’s being mentioned, and who’s mentioning it. This can help you identify influential bloggers and journalists who might be interested in writing about your company.


Social media management is essential for any business hoping to build a strong online presence. By monitoring your brand’s online presence, you can ensure that you’re always responding to customer feedback and addressing any negative publicity head-on.

Are you looking for a social media management tool? With Authentic Imaging’s Social Media Planner you get a complete Social Media Management Platform, now you don’t have to publish posts on every social media platform individually, save time, and have all your content in one place. Plan, schedule, and post Social Media content on multiple platforms.

If you’re not sure where to start, our team of experts can help you choose the right platform for your business. Feel free to contact us or call us at (406) 322-3569. We’ll be happy to help!

Thank you for reading this blog post. We hope you found it helpful!

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