9 Powerful Ideas to Convert Your Landing Pages and Funnels

If you want to boost your conversion rate, you should concentrate on your landing pages and funnels. These are two of the most crucial aspects of any website. A high-conversion landing page will assist you in converting more visitors into customers, while a well-designed funnel will assist you in moving them seamlessly through your sales process.

In this blog article, we’ll go through nine effective concepts for converting landing pages and funnels. By implementing these suggestions, you’ll be well on your way to greater conversion rates and a more profitable online business!

First, we’ll go through the fundamentals of landing pages and funnels. Then, we’ll go through how to use landing pages, as well as design landing pages and funnels, to boost your conversion rate.

What is a funnel?

A funnel is a process for moving potential consumers through your sales process. It may be used to move visitors through the process or to persuade them to take a certain action.

There are several varieties of funnels, each of which may be utilized in a number of ways. The most essential thing is to select the appropriate funnel for your company and goals.

The importance of a funnel is that it allows you to efficiently move customers through your sales process. A well-designed funnel can assist you in converting more leads into consumers. It’s critical to realize that not all prospects will convert into customers, but the aim is to convert as many as possible.

It will also help you nurture leads and create connections with them, increasing the likelihood that they will do business with you in the future.

The words “marketing funnels” and “sales funnels” are commonly used interchangeably. A marketing funnel is a mechanism through which businesses generate leads and raise awareness of their products or services. A sales funnel is the process through which a company converts prospects into customers.

It’s critical to understand your funnel so you can identify weaknesses in the process and invest in the most efficient marketing strategies.

What is a landing page?

Any page on a website where a visitor “lands” after clicking on a link is referred to as a landing page. When a visitor clicks on a link, it is generally the first page that they view.

If you only want to make a landing page, though, you might use a landing page builder like Leadpages, Unbounce, or Instapage.

If you want to create a full-fledged website with many landing pages, then using website builders like WordPress in conjunction with other landing page builders is definitely the best way to go. Your requirements will determine the best landing page builder and landing page tool for you.

What are the types of landing pages?

There are several sorts of landing pages, but they all have the same goal: to convert potential buyers into paying customers. Landing page builders include all of the functionality necessary to quickly and efficiently develop high-conversion landing pages, as well as landing page templates. Some examples of landing pages include.

Some of the different types of landing pages:
– Homepage
– Product Landing Page
– Service Landing Page
– Event Landing Page
– Contest Landing Page
– Lead Generation Landing Page
– Click-Through Landing Page
– Thank You Page

If you only want to make a landing page, though, you might use a landing page builder like Leadpages, Unbounce, or Instapage.

If you want to create a full-fledged website with many landing pages, then using website builders like WordPress in conjunction with other landing page builders is definitely the best way to go.

Your requirements will determine the best landing page builder and landing page tool for you.
Each form of landing page serves a distinct function and achieves a different goal, but they all have the same end goal: to convert website visitors into paying customers.

The number of visitors that complete the targeted action on your landing page is referred to as the conversion rate. The intended action might range from signing up for a newsletter to purchasing a product.

Every effective landing page strives for a high conversion rate, and there are several ways to achieve it.

What is the difference between landing pages and funnels?

The design and functionality of a sales funnel and a landing page are the primary distinctions. Landing pages are web-based websites that are built primarily for one marketing goal, whereas funnels are made up of numerous websites that guide the consumer.

9 Powerful Ideas to Convert your Landing Pages and Funnels

Now that we know what landing pages and funnels are and why they’re important, let’s take a look at some powerful ideas to increase your landing page and sales funnels conversions:

  • To begin, ensure that your landing page is clean and straightforward. The title should be catchy, and the content should be simple to read and understand. The design should be aesthetically appealing as well, so that visitors will stay long enough to learn more about your product or service.
  • You should also add a compelling call-to-action (CTA) that instructs visitors on what they should do next.
call to action
  • It’s also critical to instill a feeling of urgency on your landing page. You may do this by providing a countdown timer or a limited-time offer. This encourages visitors to take action immediately rather than postponing it till later.
  • Another suggestion is to incorporate social proof into your landing page. Customer testimonials, reviews, or even case studies might be used. Visitors will see that others have had success with your product or service and that they may as well.
perfect landing page
  • Examine the layout of the site on all platforms and spend time improving it for each – desktop, mobile, and tablet.
  • Do a lot of A/B testing and multivariate testing to find the winning combo.
landing page
  • Check that the keywords used by website visitors to arrive to your various landing pages are integrated within the landing page.
  • To avoid visitors needing to read a much, use high-resolution images and videos.
  • Finally, ensure that your funnel is conversion-optimized. This includes reducing any needless stages and making the transaction as simple as possible for visitors. You’ll be able to enhance your conversion rate and generate more purchases by simplifying your funnel.


If you implement these nine ideas, you’ll be well on your way to increasing your conversion rate. Just remember that it takes time and effort to see results. So keep testing and optimizing until you find what works best for your business!

If you are looking for a way to improve your landing page conversion rate, the all-in-one platform is the answer. This platform offers many benefits and can help you stay connected with your customers and get new leads in a whole new way.

If you’re not sure where to start, our team of experts can help you choose the right platform for your business. Feel free to contact us or call us at (406) 322-3569. We’ll be happy to help!

Thank you for reading this blog post. We hope you found it helpful. Watch this video about the all-in-one platform to learn more about it!

Read More

10 ways to improve the SEO ranking of your website

There are several things you can do to increase your website’s SEO rating. This post will go through ten techniques to improve your website for search engines and generate traffic. You can boost the exposure of your website and rank better in search engine results pages by following these tips.9

What is SEO and why is it important

The technique of improving a website for search engines is known as Search Engine Optimization (SEO). The purpose of SEO is to increase a website’s exposure so that it ranks higher on search engine results pages (SERPs).

There are several advantages to ranking higher in SERPs. SEO may result in more traffic and consumers for businesses. SEO may enhance ad income for website owners. Higher rankings can also contribute to more internet exposure and reputation for everyone.

desktop site

How to improve SEO ranking of your website in 10 ways

We’ll go through ways to boost your website’s SEO rating. You may boost traffic and gain a higher search engine rating by following these guidelines.

1. Optimize your website for search engines

The first step in increasing your website’s SEO is to ensure that it is search engine optimized. You may do this by ensuring that all of the content on your page is relevant and keyword-rich. You should also utilize correct tag structure, like title tags, meta tags, and meta descriptions, to assist search engines in understanding the content of your website.

Search engines like Google will occasionally utilize your meta descriptions in the search results they display. You should also submit your website to directories and search engines so that they can index it.

The navigation of a website helps users discover the information they’re looking for as soon as possible. It may also help search engines determine what material is essential to the owner of a website. Although Google provides search results at the page level, it also wants to know what function each page plays in the broader image of the site.

organic search results

2. Create high-quality content

The quality of your website’s content strategy is another essential component in enhancing your SEO results. To rank better on SERPs, your website must have relevant, well-written, and intriguing content. It should also be keyword-rich in order to be found. Furthermore, your site’s content should be updated on a regular basis so that search engines can scan it more often.

3. Get links from other websites

Obtaining links from other websites is one approach to boost your website’s SEO. When other websites connect to your site, search engines see it as relevant and trustworthy. This can result in higher SERP ranks. To obtain links from other websites, you may either generate high-quality material that people will want to connect to, or you can contact the proprietors of other websites and ask them to link to yours.

4. Promote your website on social media

Social networking is an excellent tool for promoting your website and improving SEO results. When you publish your website’s content on social media, search engines are more likely to locate and index it.

Furthermore, social networking may help you develop inbound links, which can increase your site’s rating.

5. Target Brand New Keywords

Can we do any frequent low-quality keyword searches? Yes! What is the solution here? Find a new keyword. There are so many sites competing for rankings, almost any term may be competitive. When you strive for new terms, you will have to compete with fewer clients.

seo tools

6. Improve your website’s user experience

Another crucial component in SEO is user experience. Your website should be simple to use, with a useful and welcoming design and a page speed that is optimized. Users are more inclined to stay on your site longer and view many web pages if they have a favorable experience. This can increase your website’s rating on search engines.

7. Increase your website’s loading speed

Another crucial component in SEO is loading speed. Users are likely to leave your website if it takes too long to load.

This might result in lower SERP ranks. You should optimize your photos and decrease the amount of code on your website to increase its loading speed.

Slow pages are detrimental to both company and SEO. You may use Google’s PageSpeed Insights tool to test your performance.

8. Make sure your website is mobile-friendly

Another major component in SEO is mobile friendliness. With more people utilizing smartphones and tablets to access the internet, it’s critical that your website is mobile-friendly. If it is not, you will most likely lose rank in SERPs.

You should use responsive design to ensure that your website is mobile-friendly. This ensures that your website appears properly on all devices.

9. Use structured data markup

Structured data markup is a type of coding that you may apply to your website to assist search engines comprehend the content of your site.

10. Hiring an SEO company

If you don’t have the time or resources to perform all of the above, you may employ an SEO company to assist boost the rating of your website.

An SEO firm may assist with link development, content production, and web page optimization. They will also be able to track your success and make necessary modifications to your campaign.


If you don’t have the time or resources to perform all of the above, you may employ an SEO company to assist boost the rating of your website.

An SEO firm may assist with link development, content production, and web page optimization. They will also be able to track your success and make necessary modifications to your campaign.

Take a thorough look at your Google Analytics statistics if your site is starting to get popularity. You could come across a few sites where no one seems to be paying attention or, worse, where they always seem to bounce from.

If you want SEO assistance, we can assist you. We are a renowned SEO firm with years of business expertise. With our exclusive SEO Service for your brand. We begin by knowing your brand and then develop an SEO plan that is unique to you.

Contact us today to learn more about our services and how we can help you improve your website’s ranking. Get a free estimate here.

Read More

The Importance of SEO Services in Today’s Digital World

One of the most significant parts of a website is SEO. You’re missing out on a lot of potential visitors if you don’t optimize your website for search engines. In this blog article, we’ll go over the significance of SEO and how it may help your website. We’ll also go through the many services that an SEO business can provide.

What is an SEO service and how does it work

“Search Engine Optimization” is an abbreviation for SEO. It is a long-term marketing approach used to boost the number and quality of search engine visitors to a website. SEO is the practice of ensuring that your website is as visible to search engines as possible.

The primary goal of SEO is to increase a website’s exposure on SERP (Search Engine Result Pages) through organic search traffic outcomes. This is accomplished through the use of on-page and off-page optimization. The higher your website ranks in search engine results pages, the more probable it is that people will discover it. Of course, the more people who discover your website, the more traffic you are going to receive.

The importance of SEO in today’s digital world

It is more crucial than ever in today’s digital environment to ensure that your website ranks high on search engine results pages. This is when SEO services might come in handy. Professional SEO services may assist you in optimizing your website for certain keywords, allowing you to rank better on search engine results pages. Furthermore, technical SEO services may assist you in building links and creating content that is optimized for your website.

The different SEO services that companies offer

People are increasingly turning to the internet to locate companies, and if yours isn’t ranking high in search results, you’re losing out on prospective consumers. You may boost your position and drive more visitors to your website with the assistance of a Search Engine Optimization provider.

Companies can provide a number of SEO services, and the optimal mix of services will depend on your company’s demands. All Search Engine Optimization services, however, have the same goal: to assist you boost your rating on search engine results pages. Here are a few examples of popular Search Engine Optimization SEO services:

  • Keyword research: is the process of identifying the most appropriate keywords to target for your website. Keywords that are related to your business and have a large search volume are the best. You may enhance your rating on search engine results pages by targeting the proper keywords.
  • Link building: is the practice of obtaining links to your website from other websites. The more links to your website you have, the higher your rating will be.
  • Content optimization: is the process of ensuring that the content on your website is relevant and keyword-rich. You may boost your rating on search engine results pages by improving your content.

How to select an SEO agency that is right for you

Higher rankings usually result in increased website traffic and, as a result, more clients. Search Engine Optimization (SEO) is an essential aspect of internet marketing that should be considered by every company that wants to be successful online. Several SEO firms are available, making it tough to select the best one. Here are a few things to think about while choosing an SEO company:

  • What services does the business provide? Check to see if they provide the services you require.
  • How well-known is the company? Conduct some web research to discover what others are saying about the firm.
  • How long has the company been in business? Using an experienced SEO firm over a fresh one is typically preferable.
  • What are the rates for the company? Before you commit to anything, know how much you’ll be paying for services.

SEO is now more vital than ever for organizations that wish to succeed online. SEO marketing services for your website may be precious. If you haven’t already started utilizing them, now is the moment. Select a reliable SEO firm that provides the services you require, and you’ll be well on your way to improved search engine ranks and more consumers.

The benefits of using an SEO agency

One of the most crucial parts of internet marketing is search engine optimization. If you want your website to appear high on search engine results pages, you must ensure that your SEO is effective. That’s where an SEO firm comes in. As previously said, an SEO firm may supply you with a range of services that can help your website rank higher.

As an example, suppose you operate a company website. When potential clients search for terms connected to your business, you want them to reach your website. However, if your website isn’t SEO-optimized, it’s unlikely to rank high in search results.

This is where an SEO firm may assist. They may do keyword research to determine the best keywords for your website, and then assist you in optimizing your website for those keywords. As a consequence, when people search for certain keywords, your website is more likely to appear in the search results. Another crucial part of SEO is link building. Your website must have links from other high-quality websites in order to rank high in search results. An SEO company may assist you in obtaining these connections by writing guest articles for other websites or supplying link bait (such as infographics or eBooks).

Finally, an SEO company may assist you with optimizing the content of your website. They can ensure that the material on your website is keyword-rich and helpful and gives a pleasant user experience. Consequently, your website is more likely to appear at the top of search results. So, if you want your website to appear high in search results, invest in SEO services. In the long term, it will be worthwhile.


Search engine optimization is the practice of improving a website’s marketing and technical capabilities so that they are more appealing to search engines. The purpose is to increase the website’s exposure in search engine results pages (SERPs).

If you want to increase the SEO of your website, you should work with a trustworthy SEO firm that can provide the services you want. You may then contact Authentic Imaging for a free quote, and we’ll get back to you to discuss your exact needs and how we can assist!

We think that each organization is unique and requires particular attention; with the bespoke SEO services we provide, we aim to ensure that these services match your brand and convey your story!

Read More

How to choose the best web design company for your needs

When looking for a website design company, there are various factors to consider. But, with so many options, how can you know which one is best for you? We explain all you need to know about web design and give tips on how to pick the best company for you.

What is a web design company?

It is a company that provides clients with web design and maintenance services in order to boost their online visibility and sales. To provide the greatest customer experience possible, the best web design companies do a variety of duties, including designing, developing, and managing electronic files that govern the visual components of an Internet website.

Website designers are responsible for aesthetics, which means they must grasp color, typography, layout, and other design factors. They must also be familiar with web programming languages such as HTML, CSS, and JavaScript in order to work on websites. Web designers must also be proficient in the usage of software such as PhotoShop, Illustrator, and Dreamweaver.

What does a web design agency do?

The services offered vary, however most top web design businesses provide some combination of the following:

Web Development: Creating bespoke websites from scratch or improving existing ones. Web design services such as website layout design, HTML, CSS, and JavaScript coding, hosting and email account setup, and website content management are frequently included.

-Graphic Design: The design of visual graphics such as logos, infographics, pictures, and illustrations for use on websites.

-Search Engine Optimization (SEO): Increasing the visibility of a website in search engine results pages (SERPs) by on-page, off-page, and other tactics.

-Pay-Per-Click (PPC) Management: This includes creating and managing ad campaigns on platforms such as Google, Bing, and others.

-Social Media Management: This includes updating and communicating with followers on platforms like Facebook, Twitter, and Instagram.

What are the benefits of working with a web design company?

There are many benefits including:

-Improved online visibility: eb developers may help you improve your website’s position on search engine results pages, making it more visible to potential customers and incorporating it into your digital marketing strategy.

-Increased traffic: Greater exposure might lead to increased traffic since more people will be able to find your website.

-Higher conversion rates: A well-designed website will be user-friendly and easy to use, which may result in increased conversion rates (i.e., more people doing the intended action, such as signing up for a newsletter or completing a purchase).

web design agency

How investing in a high-end website helps your business grow?

High-tech websites may be created that will not only attract visitors but will also have a substantial impact on search engine results. If you seem excellent online, it will undoubtedly reflect in your sales.

Better web design = More customers

Assume you have potential clients who visit your website. They will just quit and go to another website if the overall web design is poor. On the other side, if people see a well-designed website, they will spend more time on it, increasing the likelihood that they will become your clients. Websites serve as an online storefront. It is critical to make a solid first impression since it may be your only opportunity with that particular consumer. When building a website, the primary objective should be to provide an outstanding user experience. The prospective consumer should be made to feel welcome, informed, and involved.

digital marketing services

How to choose the best website design company?

Now that we’ve gone over some of the principles of web design, let’s take a look at how to choose the best web design company for your requirements. Here are a few things to keep in mind:

1. Do your research

It is critical that you conduct research before contacting any companies. Determine the type of website you want and the features it should provide. This will be useful when you start calling firms and receiving quotations.

2. Check out A Web Design Company’s Portfolio & Case Studies

After you’ve narrowed down your list of suitable firms, go over their portfolios. This will give you a good idea of their personality and whether they’re a good match for you. Examine their website for any case studies they may have. This might give you an idea of how they’ve helped other businesses succeed online.

3. Determine the type of website you need

There are several types of websites, such as e-commerce, business, portfolio, and personal. Find a web designer for your site who can provide you all you need to succeed. Determine the type of website you want and make sure the website design agency you’re thinking about specializes in that style of website.

4. Read reviews

After you’ve narrowed your options even further, read online reviews of each provider. This will give you an idea of their reputation as well as what other people think about their services.

5. Learn How Web Design Companies Formulates Processes And Ensure Results

One of the most significant considerations is how they structure their methods and secure outcomes. You should ensure that they have a strong plan for building and developing your website. You should also ensure that they have a proven track record of producing profitable websites.

6. Create a budget and understand pricing

It is essential that you create a budget for your project. This will be handy when obtaining quotes from many companies. It’s also crucial to understand how web design companies bill for their services. Some companies charge by the hour, while others charge by the job. Determine what type of pricing structure you are comfortable with and confirm that the company you are considering offers it.

7. Get a quote

After you’ve considered all of the aforementioned factors, it’s time to get quotes from several businesses. This will show you how much each company charges for their services.

8. Make a decision

After collecting quotes from numerous companies, it is time to make a decision. Select the company you feel is most suited to your needs and budget. Furthermore, confirm that you are delighted with their approach and that they look to be competent of providing the type of website you want.


A website should be designed so that it guides users to the desired action, whether that activity is subscribing to a newsletter, purchasing a product, or just filling out a contact form. Choosing the best business for your needs can be a challenging task. However, if you follow these criteria, you should be able to choose a firm that is a good fit for your company.

If you’re looking for a website design company that has digital marketing experts that can help you succeed online, you can contact us today to get a free quote and learn more about our process. You won’t be disappointed!

Read More

8 Tips on How to Increase Online Brand Awareness

As a business owner, you understand the significance of developing brand recognition. However, with so much competition on the internet, standing out can be challenging. Fortunately, there are various things you can do to increase the exposure of your brand and guarantee that potential clients see you as a thought leader in your area. This blog will go through eight strategies for increasing online brand recognition. Continue reading for advice on how to obtain results!

1. Identify your target audience

One of the most important things you can do to increase brand awareness is to identify your target audience. This means understanding who your ideal customer is and what they care about. Once you know this, you can create content and a brand awareness campaign that appeals to them and reach them where they are spending their time online.

There are a number of ways to identify it, including market research, surveys, and persona development. Once you have this information, you can begin tailoring your content and digital marketing efforts to reach the right people.

2. Use social media platforms

Social networking is one of the most efficient internet tools for increasing brand exposure. You may reach a broad audience of potential consumers by building accounts for your business on popular platforms such as Facebook, Twitter, and LinkedIn. Furthermore, likes, shares, mentions, and comments will improve brand recognition. You may also utilize social media advertisements to reach out to targeted audiences with your business message.

Almost every business nowadays has a social media presence. However, many businesses are still uncertain as to why they should use social media platforms. Here are four reasons why businesses should embrace social media:

  1. To create relationships with customers
  2. To increase brand awareness
  3. To improve customer service
  4. To generate leads and sales

Web design is also a significant aspect in increasing brand recognition. People will be less inclined to take you seriously if your website appears amateurish or is difficult to look through just as they are with social media. To make a strong first impression on potential clients, you must have a well-designed website that is both professional and user-friendly.

Building brand awareness

3. Create engaging content

Online efforts are crucial for building a successful marketing strategy, boosting corporate revenue, and attracting customers. However, simply having an online presence is not enough; in order to increase brand recognition, you must develop content that is both intriguing and engaging. Blog entries, infographics, videos, or even well-written essays might all fall within this category.

Certain social media outlets are more popular than others for brand awareness campaigns. Make sure your material is both educational and engaging enough to keep people’s attention. Furthermore, be sure to promote your material on social media and other means in order to reach as many people as possible. Keep in mind that consistency is the key to increasing Brand Awareness.

4. Participate in online conversations

Participating in online chats is one approach to raise brand recognition. This entails conversing with individuals on social media and other platforms about your business or products.

The first and most crucial reason for businesses to use social media is to build consumer connections.

A while back businesses would utilize a variety of marketing strategies to reach their target audience, such as print, television, and radio commercials. However, social media has altered how businesses communicate with their clients. Businesses may now communicate directly with their customers via platforms.

Respond to comments and questions, and participate in pertinent debates. Hashtags can also be used to help others discover your content. You will make a connection with your audience and urge them to discover more about your company by engaging with them.

5. Research your competition

Competition research is an essential component of every marketing strategy and when building brand recognition. Understanding what your competition are doing allows you to discover what methods work for them and how to improve on them.

Online searches, competitor analysis tools, and social media monitoring are all methods for researching your competitors. You may have a decent knowledge of what your rivals are doing and how they are placing themselves in the market by using these tools.

This data can assist you in developing stronger marketing tactics and staying ahead of the competition.

6. Use paid advertising

Paid advertising is one of the most efficient methods of reaching new consumers and expanding your brand. You may guarantee that your target audience sees your brand by posting advertising on famous websites and search engines.

The majority of sites that offer sponsored advertising employ algorithms to conduct real-time auctions. Several factors are used by the algorithms to determine which ad to display in a specific online location.

Although criteria differ per platform, they are often determined by a mix of bid amount and ad quality. Despite this, many platforms do not always make their standards available to the public.

Ads come in a variety of shapes and styles, including text, photos, videos, and more. Many platforms now include the option to automatically prefer advertisements that are performing well depending on your objectives.

Their computers detect many more signals than people can, making it more efficient to let them determine which advertising to display. When your brand awareness strategy is complete, decide how you will market it.

Paid advertising can be costly, but it can also be an extremely efficient strategy to increase brand recognition and expand your business.

7. Participate in tradeshows and events

Tradeshows and events are excellent places to meet potential consumers and market your business. Attend trade exhibitions related to your sector, and bring lots of marketing materials with you. You may also promote your brand in front of more people by participating in community events or sponsoring local sports teams.

Following these suggestions will help you learn how to raise internet visibility and reach more people with your message. You may construct a successful business by providing compelling content, participating in online conversations, and having a strong online presence.

8. Measure your results and adjust as needed

Measuring your outcomes and changing as needed is one of the most crucial components of any marketing plan. You can ensure that you are investing your time and money on initiatives that are genuinely helping your business expand by measuring the performance of your brand awareness efforts.

Website analytics, social media analytics, and surveys are all methods for measuring brand awareness online. You may have a fair picture of how well your branding initiatives are functioning by following these data.

If you see that one approach is underperforming, you can modify your strategy.

Web design


Brand awareness is key to any successful business. By using the tips we’ve provided, you can increase brand awareness and reach more people with your message.

By creating engaging content, participating in online conversations, and developing a strong brand awareness campaign, you can build a successful business. Don’t forget to measure your results and adjust as needed to ensure that your efforts are paying off.

If you’re considering hiring a digital agency to boost your online brand awareness, you can request a free quote from Authentic Imaging, and we’ll be in touch to discuss your specific needs and how we can help!

Read More

Best practices for highly effective websites

Best practices for highly effective websites

Get the maximum value for your site Website Review Balancedietbillings.com by special request (Toni Kramer)


  • This is Nancy – I’m cranky & Impatient
  • I just moved to Billings
  • I plan on getting married in June
  • I work a 9 to 4 week day job
  • I’m also looking after my old parents
  • I have tried several weight loss program
I’m looking to find local weight management in billings and happen to find several places locally online.
Read More

What an annoying website…

Everyone reaches that moment when you come across a website when you ask yourself “What was the owner of this website thinking when they created this?”   The back button within the browser becomes more enticing the longer you linger over this question. What constitute a good website anyways? Is it a website that has your favorite colors or pictures that remind you of good times, or is it the easy navigation of the website? There are endless reasons to get annoyed browsing a website. I will take a close look of some ways to reduce user annoyance on your website.

Provide a rich user experience for your user

Websites are in most cases not built to annoy the users, and can be chalked up to website designers that lack user experience who end up compromising good design concepts for those that frustrate the user. Poor user experience has no room in today’s competitive market. Research show you have less than three minutes to put your message across to the seasoned consumer (Called Website Skimmers). That leaves you no room to not have a solid website design that provides a rich user experience.

How do you measure website annoyance?

It is important that your website design takes your overall marketing goal into account by identifying your ideal client(s), what demographics they fall into and what they search online. Ask yourself the following questions:

1)    “How does my website home page address the needs of the first time user?”

2)    “Is there any call to action buttons and are they placed correctly to enable the user to take the next action?”

These are some of the points that will help you measure your website user experience.

Understanding color evokes emotion!

Color psychology conveys emotion and controls user behavior and stress levels of the sub-conscious mind. Color sub-consciously affects a buyer’s decision when they visit your website. Choosing the correct color for your website can greatly affect the user experience. Let’s look at how color evokes emotions. Blue is the most neutral color that is less invasive and relates to a large demographic. Blue comes across as kind and caring.  The alternative color to blue that evokes similar emotion is green. Consider using blue or green to stay neutral for a larger demographic target. Black is mysterious and can be used to portray an impactful statement and allows the designer to boldly display information. Black compliments fore-space and is used to show depth and distance. A good use of back is to showcase pictures for a photographer’s website. Red Screams caution and danger, red is edgy and invasive in your face attitude. Be cautious when you choose to use it. Yellow is a complementary color and does not usually have the power to stand by itself without another color complementing it.  There some gender specific colors such as pink that is meant to immediately identify female gender services and products. Photo by Kate Bellm.

The need for user experience designer is the key to a successful marketing strategy and we encourage you to submit your website for a free evaluation.

Read More