If you own a roofing business, then you know that generating leads is essential to your success. The competition for any roofing company is fierce, and it can be difficult to stand out from the crowd. This is why roofing leads that are exclusive can be so valuable.
By targeting potential customers who are already interested in your services, you will generate exclusive roofing leads, saving time and money while improving your lead generation process and increasing your chances of securing more jobs. In this blog post, we are going to show you everything you need to double your roofing business with exclusive leads!
Types of Roofing Leads
There are two main types of roofing leads: shared and exclusive.
Shared roofing leads are generated through lead generation companies. Leads are then sold to roofing companies at a price, and the customer is contacted by the roofers that purchased the leads. Examples of companies that generate shared leads are Thumbtack, Home Advisor, and (formerly Angie’s List).
The main drawback of using shared leads is that there is no guarantee that the customer will choose your company. Because the leads are being sold to multiple roofing companies, the customer may not be interested in speaking to any of them. Additionally, if you are not the first company to contact the customer, you may lose the opportunity altogether.
Shared leads are not exclusive to you, which means that other roofers might contact the same potential customers that you’re trying to reach. Shared leads are homeowners that are competing for the best price, they get to see your competitors and request multiple bids putting you at disadvantage to win if your competitor low bids the job.
This can lead to competition and ultimately lost business. Exclusive Roofing Leads, on the other hand, guarantees that only you will be contacting these potential customers.
If you want to grow your roofing business, then exclusive roofing leads are the way to go!
Keep in mind that conversion rates are lower for shared leads, and if they do convert, the likelihood of repeat business is slim.
When you’re looking to grow your roofing business, Exclusive Roofing Leads is the perfect solution. Shared leads, on the other hand, are not a good idea.
Exclusive leads are for businesses that want to focus on quality over quantity. These are leads generated for your company exclusively for you, lead contacting information is not shared with any other competitor.
In contrast to shared leads, you definitely won’t lose out to a competitor who’s working on the same lead from the same source. This gives you a competitive advantage because you’re the only roofing company that the customer is talking to.
Exclusive leads discover your company organically and contact you directly, looking for your services. These type of leads are the most valuable kind since it converts at a higher rate and generates the greatest number of repeat clients.
They also tend to be quality leads who are more likely to result in closed deals, and in case you get any bad leads, there’s a better chance a lead generation provider will run a dispute process.
That being said, If you want to grow your roofing business, then exclusive roofing leads are the way to go, making your investment worth it!
There are many benefits of using exclusive leads for roofing companies:
1. Access to higher quality leads, focus your time and resources on potential customers who are genuinely interested in your services, therefore, purchase intent is higher.
You win more business within your service area, increasing your competitive edge.
2. These leads become your leads that no one else has or can share, they are exclusively for you, and they become your lead contact database.
3. Reach your business goals. Maybe your current lead-generating techniques aren’t working. You might be close to achieving your targets but not quite there yet. Exclusive leads may assist you in hitting your sales targets in either situation.
4. Boost your brand awareness. They can help increase awareness of your brand among potential customers that might not know who you are yet.
How to Generate Exclusive Roofing Leads
There are a number of ways to generate exclusive roofing leads. Some roofing contractors prefer to use lead generation services, while others generate leads through their own marketing efforts.
Lead Generation Services
Lead generation services can be an effective way to generate exclusive roofing leads. These services help roofing contractors to target potential customers who are in need of roofing services.
Lead generation services typically use a variety of marketing methods to generate leads, including online and offline advertising, networking, and referrals. Lead generation services can save roofing contractors time and money by providing them with a steady stream of qualified leads.
Roofing contractors can also generate leads through their own marketing efforts. roofing marketing can be done offline, through methods such as print advertising and direct mail, or online, through methods such as pay-per-click advertising and search engine optimization.
When done correctly, roofing marketing can be an effective way to generate exclusive roofing leads. However, it can be time-consuming and expensive, so roofing contractors should carefully consider their options before deciding whether to pursue this option.
Door Knocking is a great way to generate Exclusive Roofing Leads. It’s a personal way to introduce yourself and your company, and it allows you to get a feel for what kind of work the homeowner may need.
If you’re not comfortable Door Knocking, consider hiring someone who is.
Lead generation services and roofing marketing are two effective options. Door-knocking is also a great way to generate exclusive leads, but it may not be right for everyone. When choosing a lead generation method, consider your goals, budget, and comfort level.
5 Best Places to Get Quality Exclusive Roofing Leads
As a roofing contractor, you need to be able to generate leads in order to get new business. Exclusive roofing leads can be a great way to get new business and grow your company. There are a few places that can help you can get exclusive roofing leads:
1. Google Map Pack
Increasing the number of lead requests through Google Maps is an attractive investment opportunity. With this service, you can target potential customers in your area who are looking for a roofing contractor.
Google’s Map-Pack gives users options for local services that meet their needs, based on Google My Business listings and data. To make sure your business shows up in the Map-Pack, optimize your GMB listing with photos, posts, and accurate contact info. And because you can create a GMB listing for free, it’s a great way to get extra exposure for your business with no upfront cost.
Compared to other techniques, Google Maps rankings still generate much more returns. According to statistics, this 3-Pack appears in 93% of local search results showing potential for business.
For roofing companies, the local search makes most people interested, and local search becomes the most effective lead generation channel.
2. Search Engine Optimization
SEO is an excellent way of generating leads on your website. SEO is the process of optimizing your website for search engines. When you use SEO, you can make sure that your website appears higher in the search results. This will help you to get more traffic to your website, which can lead to more leads.
3. Website development
If you want to generate exclusive roofing leads, you need to make sure that your website is developed correctly. Your website should be designed for lead conversion.
This means that it should be easy for potential customers to find your website and contact you. Your website should also include a call to action, such as a form or a button that allows potential customers to contact you.
4. Facebook Advertising
Facebook advertising can be a great way to generate exclusive roofing leads. When you create a Facebook ad, you can target potential customers by their location, interests, and demographics. This will help you to reach potential customers who are more likely to need your services.
5. Google Ads
Google Ads is another way to generate exclusive roofing leads. With Google Ads, you can create ads that appear in the search results when someone searches for keywords related to your business. This will help you to reach potential customers who are looking for roofing contractors.
Exclusive roofing leads can be a great way to get new business and grow your company. There are a few different ways that you can go about getting exclusive roofing leads: Google Map Pack, Search Engine Optimization.
Bringing Your Roofing Lead Generation to the Next Level
At Authentic Imaging, we have created a completely unique solution for Roofing Lead Generation, now you won’t have to keep paying for bad leads.
Get genuine leads, integrate with a robust CRM system, book appointments, set reminders & use call answering services so that you never miss a lead.
PACKED WITH UNIQUE FEATURES: For Roofing Lead Generation, Nurturing & Conversion
- Missed Call Text Back
- Booking Calendars
- 24/7 Call Answering Service
- Robust CRM System
- Review Collection Platform
- Round Robin – Team Calendar
- Workflow Automation – To Save time on routine tasks
We have worked with a lot of Roofing businesses that have a local presence and also the ones that have locations in 2 or more regions.
Learn more about how Exclusive Roofing Leads can also help your business grow today. We’ll show you how to get started and answer any questions you may have. Contact us now to start generating qualified roofing leads! Call us at: (406) 780-3555 or Book a demo