Xfasteners.com is the new generation of online construction and specialty screw retail store, built to offer a better user experience when purchasing fasteners and screws online.  

Project Request

Xfasteners.com wanted a website that can offer an exceptional user experience on buying construction screw online. Their key targeted consumer ranges from the individual self-fixer to construction companies looking for high quality fasteners and screw online.
Our Solutions

Authenticimaging.com developed the site with an enterprise ecommerce CRM platform (Magento) to give them all the tools needed to manage, tack and offer an exceptional customer service.

• The sales module allows them to manage the entire ordering process, from invoices, taxes and shipping look-up.
• The catalog allows full customization of each, product description, product quantity, product images and product review.
• Secured Payment Gateway setup for online payment
• Search allows keywords tag for custom search word for individual users.

Results

Xfasterners.com was lunched less than two month ago and it’s already pulling a higher conversion rate than their old counter-parts online, simply due to the how easily accessible products are setup on the site.

• Xfasteners.com is very happy with what we did with the site and the experience their new clients express has help customer retention.
• Xfasteners.com is using authenticimaging.com to strategize all its marketing objectives

Technologies

The site was built with Magento Enterprise CRM

The web is built upon hyper-text markup language, better known as HTML.

What HTML does is tell the web browser how to display the contents of the page. If a website was a house, HTML would be the frame. Although many websites have WYSIWYG (What You See is What You Get) editors available that allow updates to be made without touching the code, it will still be necessary under some circumstances to edit HTML.

For example, often times it is not possible to get text and images to lay out properly with the WYSIWYG editor. With basic HTML knowledge, a website owner can make web pages more attractive by have control of the source code. Assembled below is a quick guide to some frequently used HTML codes. Feel free to use this list, link to it from your website, or come back as frequently as need to finish your project.

HTML Code Cheat Sheet

( Note: many of these tags are depreciated, meaning they are not currently considered a standard by W3.  )

Bold text – <b>this text is bold</b>

Italic text – <i>this text is italic</i>

Underline text – <u>this text is under-lined</u>

Strike Through Text – <s>this text has strike through</s>

Line break – <br />

Add a space – &nbsp;

Adding hyper-links – <a href=”/put link destination here with full URL including https://”>Text of Link Here</a>

Adding Lists

Un-ordered list – <ul><li>One list item</li><li>Second list item</li><li>Third list item</li></ul>

Ordered list – <ol><li>One list item</li><li>Second list item</li><li>Third list item</li></ol>

Copyright – &copy;

Trademark – &trade;

Registered – &reg;

Line across – <hr />

Adding Tables

Table – <table>

Table header – <theader>

Table row – <tr>

Table data – <td>

Putting it all together to make a table:

<table>

<tr>

<td>One item in row 1</td>

<td>Second item in row1</td>

</tr>

<tr>

<td>One item in row 2</td>

<td>Second item in row 2</td>

</tr>

</table>

If you would like assistance with HTML or other code on your website, please contact the friendly professionals at Authentic Imaging, LLC. at 406.322.3569

SEO or Search Engine Optimization is the practice of producing content and links as well as other techniques to rank better on search engines like Google and Bing. Ranking high on search engines can be a huge boost to a businesses reputation and ultimately the bottom line. There are several steps businesses in Billings should take to make sure their business is ranking properly on the popular search engines.

The first and most important action to take is to make sure that all of the business’s information such as phone number, address and email are all consistent across the web. Having mis-matching information causes distrust with Google, and may cause the business to not be indexed at all. By checking all of the social media sites and directory listings online and making sure the info is consistent, the business has a better chance of beating competitors on search.

The second and also crucially important step is creation of unique content, such as articles and/or videos, related to the business that help to define what the business is about, and other information related to the industry. Unique content, content that doesn’t appear on any other websites, is very powerful at gaining higher results in the search engines.

Copyscape is a website that checks the web for duplicate content. Once unique content is created, it is time to distribute it across the web. Social media sites like Facebook, Twitter and Pinterest are great places to place content links. These websites are hugely valued by search engines like Google and Bing, and a link from them to a business website can bring up search results for the business in generic searches customers are searching.

Lastly, it is important to get links from and give links to reputable sites that are supportive of the business. For example, a dentist would want to give links to the National Dental Association, and receive links from sites like Dental Site.

Links are seen as value associations to Google and other search engines, and there are actually points given to different links. A link on a home page will have a much higher value than a link on a page deeper in the website. The more quality links going to and going out of a site, the higher the search engine results.

The best thing a business owner in Billings Montana can do to increase their business onilne is to get started. Time online reflects time in the real world, so the longer a business is seen a certain way online the higher the credibility and higher the search results. So when it comes to SEO, starting a plan today and picking away at it is the best way to achieve search goals.

Need help getting started with SEO? Contact Authentic Imaging for a business evaluation today 406-322-3569.

We have all been there before, staring at a blank Word document with a deadline fast approaching. This is the first impression most people get when they think about writing.

It is understandable to be challenged when writing about a random topic a teacher came up with, however, when writing for oneself or for your own business, it  should be easy and fun. Making writing fun is not as hard as it seems.

First off, make a quick hot topic list on a piece of scratch paper about all of the interesting things going on in your particular industry.

This should be a quick activity, don’t spend too much time figuring this out, just go with what flows. Next, after assembling some good ideas about things going on in your industry, pick one that interests you.

Once the idea is chosen, it is important to let the ideas that come in your head to flow. So a good exercise is to just start writing all of the thoughts that come to you about it, regardless if they seem rational or useful. Now that all of your creative juices have flowed, it is time to bring in the rational mind.

Go through the writing you just did and pull out the pieces that seem to make the most sense and start to piece them together with other thoughts in the similar vein. This exercise should give you a starting place for your article. Start your article by introducing the subject and what the reader will achieve by reading your piece.

After introductions, use pieces from your brain storming session to fill in all the details about the subject of the article. Last, summarize what the point of the article is and give the reader a nugget of resourceful info that they can take with them. Make sure to include a call to action if the point of the article is to create more business for your business.

If your would like assistance creating or adding content to your website, give Authentic Imaging, LLC. a call at 406.322.3569.

Tablets are lots of fun, and the iPad is the king of tablets. Although the iPad is an amazing machine, there are still some tips you can follow to optimize your iPad-ing experience. These tips are broken down by Battery Optimization, Operation Speed-Up & Awesome Apps.