If you’re a small business owner, then you know that it’s important to use the right digital marketing tools to help you succeed with your digital marketing strategy. In this blog post, we will discuss 10 of the best digital marketing tools for small businesses & how you can get the benefit of all those features in a single platform. These tools will help you improve your website, increase traffic, and boost your sales! So, without further ado, let’s get started!

Social Media – Hootsuite.

The first marketing tool on our list is Hootsuite. This digital marketing tool allows you to post, schedule and manage all of your social media in one place. It also provides analytics so that you can see how your social media posts are performing and which ones are getting the most engagement. Hootsuite is a must-have for any small business that wants to make the most out of social media.

Yoast SEO – Search Engine Optimization

If you’re looking for a way to improve your website’s SEO, then you need to check out Yoast SEO (WordPress, Shopify). This digital marketing tool is designed to help you optimize your site for search engines. It also provides tips and advice on how to improve your content so that it ranks higher in the search results. Yoast SEO is an essential tool for any small business that wants to improve its online visibility.

Mailchimp – Email Marketing

Another tool we have on our list is MailChimp – An email marketing tool. This digital marketing tool allows you to create and send newsletters, email marketing campaigns, and other automated emails. It’s a great way to keep your customers informed about your latest products and specials. MailChimp is a must-have for any small business that wants to stay in touch with its customers by leveraging the power of email marketing.

Calendly – Booking Appointments

If you want to book appointments, Calendly is the best tool for you. It is an online appointment software that eliminates the back-and-forth of scheduling appointments via email. It also offers a great way to keep track of your client’s contact information and preferences.

Google Forms – Surveys & Feedback

Google Forms is a free small business tool that you can use to conduct surveys or collect feedback from your customers. It’s a great way to get insights into what your customers want or how they feel about your products and services.

Zoho – CRM

Zoho CRM is a great tool for managing your customer relationships. It helps you keep track of your customer’s contact information, sales pipeline, and support tickets. This tool also allows you to automate your marketing and sales processes.

Wix & Clickfunnels – Building Websites & Funnels

If you are looking for a website builder, you can use Wix. It is an AI-powered website builder that allows you to create a professional website in minutes.

Clickfunnels is a great marketing tool for building sales funnels for your small business. It allows you to create landing pages, opt-in forms, and email campaigns.

Google Data Studio & Google Analytics – Reporting

Google Data Studio & Google Analytics, other free tools from Google, allow you to create beautiful reports and dashboards from your data. It is a great way to visualize your data and make it easy to share with your team or clients.

LiveChat – Website Chat

LiveChat for website chat support is the perfect digital marketing tool for providing excellent customer service. It allows you to chat with your website visitors in real-time and provide them with the help they need.

Sumo – Email List Building

Finally, we have Sumo. This digital marketing tool is perfect for small businesses that want to grow their email list and increase their website traffic. Sumo provides a suite of tools to help you capture leads, promote your content, and increase your conversion rate.

These are just a few of the best digital marketing tools for your marketing team. If they use these tools, your business will be well on its way to success!

Now talking about having almost all the features offered by these multiple digital marketing tools in a single platform! yes, you heard that right, Authentic Imaging presents:

The All in one platform

Which contains not only the features from the above list but also a lot more features like:

• Automation
• Missed Call Text Back
• Centralized Messaging Platform
• Collect Payments etc. etc.

From there, you can match those goals with the appropriate tools. For example, if your goal is to increase brand awareness, you would need a tool that helps you reach a larger audience, such as social media marketing or content marketing strategy. If your goal is to generate leads, you would need a tool that helps you capture leads, such as email marketing tools or a lead capture form.

There are many online marketing tools available, and it can be overwhelming to figure out which ones you need. But by knowing your business goals, you can narrow down the options and choose the best tool for your needs.

Conclusion

Digital marketing tools are essential for any small business looking to grow. The best way to determine which top digital marketing tools for small business you need is to assess your business goals and objectives. Once you have a better understanding of what you want to achieve, it will be easier to find the right tools for the job.

If you’re not sure where to start, our team of experts can help you choose the right tools for your business. Feel free to contact us or call us at (406) 322-3569. We’ll be happy to help!

Thank you for reading this blog post. We hope you found it helpful!

SEO is one of the most important aspects of a website. If you’re not optimizing your website for search engines, you’re missing out on a lot of potential traffic. In this blog post, we’ll discuss the importance of SEO and how it can benefit your website. We’ll also talk about the different services that an SEO agency can provide.

What is an SEO service and how does it work

SEO is short for “Search Engine Optimization”. It is a long-term marketing strategy employed in order to increase the quantity and quality of traffic to a website from search engines. SEO, essentially, is the process of making sure your website is as visible as possible to search engines.

The main aim of SEO is to improve the visibility of a website on SERP (Search Engine Result Pages) with the help of organic search traffic results. This is achieved by running on-page optimization and off-page optimization. The higher your website ranks in search engine results pages, the more likely people are to find it. And, of course, the more people who find your website, the more traffic you’re likely to get.

The importance of SEO in today’s digital world

In today’s digital world, it’s more important than ever to make sure your website is ranking high on search engine results pages. This is where SEO services can help. Professional SEO services can help you optimize your website for certain keywords, which will help you rank higher on search engine results pages. Additionally, technical SEO services can help you build links and create content that is optimized for your website.

The different SEO services that companies offer

More and more people are using the internet to find businesses, and if your business isn’t ranking high in search results, you’re missing out on potential customers. With the help of a Search Engine Optimization company, you can improve your ranking and get more traffic to your site.

There are a variety of SEO services that companies can offer, and the right mix of services will depend on your business’s needs. However, all Search Engine Optimization services share the common goal of helping you improve your ranking on search engine results pages. Here are a few of the most common Search Engine Optimization SEO services:

• Keyword research: is the process of finding the right keywords to target for your website. The right keywords are those that are relevant to your business and that have a high search volume. By targeting the right keywords, you can improve your ranking on search engine results pages.

• Link building: is the process of creating links to your website from other websites. The more links you have to your website, the higher your ranking will be.

• Content optimization: is the process of making sure that your website’s content is relevant and keyword-rich. By optimizing your content, you can improve your ranking on search engine results pages.

How to select an SEO agency that is right for you

Higher rankings typically lead to more website traffic and, as a result, more customers. Search Engine Optimization is an important part of online marketing and should be considered by any business that wants to be successful online. There are many SEO companies out there, and choosing the right one can be difficult. Here are a few things to consider when selecting an SEO company:

– What services does the company offer? Make sure they offer the services that you need.

– What is the company’s reputation? Do some research online to see what others are saying about the company.

– How much experience does the company have? It’s generally a good idea to choose an experienced SEO company over a new one.

– What are the company’s rates? Make sure you know how much you’ll be paying for services before you agree to anything.

Nowadays, SEO is more important than ever for businesses that want to be successful online. SEO marketing services can be extremely beneficial for your website. If you’re not already using them, now is the time to start. Choose a reputable SEO company that offers the services you need, and you’ll be well on your way to higher search engine rankings and more customers.

The benefits of using an SEO agency

Search Engine Optimization is one of the most important aspects of online marketing. If you want your website to rank high in search engine results pages, you need to make sure that your SEO is on point. And that’s where an SEO company comes in. An SEO company can provide you with a variety of services, as we mentioned above that will help your website rank higher.

For example, let’s say you own a website for your business. You want potential customers to be able to find your website when they search for keywords related to your business. But if your website isn’t optimized for SEO, it’s unlikely that it will appear high up in the search results.

That’s where an SEO company can help. They can carry out keyword research to find the right keywords for your website, and then they can help you to optimize your website for those keywords. As a result, your website is more likely to appear in the search results when people search for those keywords. Link building is another important aspect of SEO. In order to rank high in the search results, your website needs to have links from other high-quality websites. An SEO company can help you to build these links, by creating guest posts on other websites or by providing link bait (such as infographics or eBooks).

And finally, an SEO company can also help you to optimize your website’s content. They can make sure that your website’s content is keyword-rich and informative, and that it provides a good user experience. As a result, your website is more likely to rank high in the search results. So if you want your website to rank high in the search results, make sure you invest in SEO services. It will be worth it in the long run.

Conclusion

Search engine optimization is a process of making a website’s marketing and technical abilities more advantageous to search engines. The goal is to improve the visibility of the website on search engine results pages (SERPs).

If you’re looking to improve your website’s SEO, it’s important to choose a reputable SEO company that can offer the services you need. You can then request a free quote from Authentic Imaging, and we’ll be in touch to discuss your specific needs and how we can help!

We believe every business is unique and every business needs special attention, with the custom SEO services we offer, we work towards getting these services to reflect your brand and tell your story!

When looking for a website design company, there are many factors to consider. But with so many companies out there, how do you know which one is the best for your needs? Here, we show what you need to know about web design and a few tips on how to choose the best company for you.

What is a web design company?

It is a business that provides clients with online visibility and sales improvement services by offering web development and maintenance services. The best web design companies undertake a variety of duties, including visualizing, generating & managing electronic files that control the visual aspects of an Internet page in order to provide the optimum customer experience.

Website designers are responsible for aesthetics, which means they must have a good sense of color, typography, layout, and other design principles. They also need to be proficient in web programming languages, such as HTML, CSS, and JavaScript to do web development. In addition, web designers must be able to use various software programs, such as PhotoShop, Illustrator, and Dreamweaver.

What does a web design agency do?

The services offered can vary, but most top web design companies offer some combination of the following:

–Web Development: Creating custom websites from scratch or improving existing websites. This usually includes web design services like designing the website layout, coding in HTML, CSS, and JavaScript, setting up hosting and email accounts, and managing website content.

-Graphic Design: Creating visual graphics for use on websites, including logos, infographics, photos, and illustrations.

-Search Engine Optimization (SEO): Improving website visibility in search engine results pages (SERPs) through on-page optimization, off-page optimization, and other techniques.

-Pay-Per-Click (PPC) Management: Creating and managing ad campaigns on Google, Bing, and other platforms.

-Social Media Management: Posting updates and engaging with followers on social media platforms like Facebook, Twitter, and Instagram.

What are the benefits of working with a web design company?

There are many benefits including:

-Improved online visibility: web developers can help improve your website’s ranking on search engine results pages, making it more visible to potential customers and be part of the digital marketing strategy.

-Increased traffic: Improved visibility can lead to increased traffic, as more people will be able to find your website.

-Higher conversion rates: A well-designed website will be user-friendly and easy to navigate, which can lead to higher conversion rates (i.e., more people taking the desired action, such as signing up for a newsletter or making a purchase).

How investing in a high-end website helps your business grow?

High-tech websites can be developed not only for attracting visitors but will significantly influence search engine rankings. If you look good online, it will definitely reflect on the sales side.

Better web design = More customers

Let’s suppose you have potential clients that come to your website. If the overall web design is not good, they will simply leave and go to another one. On the other hand, if they see a well-designed website, they will spend more time on it which means they are more likely to become your customers. Websites are like an online store window. It is essential to make a good first impression because it might be the only chance you get with that particular customer. Creating an excellent user experience should be the main goal when designing a website. The potential customer should feel welcomed, informed, and engaged.

How to choose the best website design company?

Now that we’ve gone over some of the basics of web design, let’s take a look at how to choose the best web design company for your needs. Here are a few things to keep in mind:

1. Do your research

Before you even contact any companies, it’s important that you do your research. Figure out what kind of website you need and what features it should have. This will help you when you start contacting different companies and getting quotes.

2. Check out A Web Design Company’s Portfolio & Case Studies

Once you’ve narrowed down your list of potential companies, take a look at their portfolios. This will give you a good idea of their style and whether or not they’re a good fit for you. Additionally, check out any case studies they may have on their website. This will give you an idea of how they’ve helped other businesses succeed online.

3. Determine the type of website you need

There are numerous types of websites, namely: namely: e-commerce, business, portfolio, and personal. Find a web designer for your site who can offer everything you want to succeed. Figure out which type of website you need and make sure the website design company you’re considering specializes in that type of website.

4. Read reviews

Once you’ve narrowed down your list even further, take some time to read online reviews of each company. This will give you an idea of their reputation and what others have thought of their services.

5. Learn How Web Design Companies Formulates Processes And Ensure Results

One of the most important things to look for is how they formulate their processes and ensure results. You want to make sure they have a solid plan in place for designing and developing your website. Additionally, you want to make sure they have a good track record of delivering successful websites.

6. Create a budget and understand pricing

It’s important that you create a budget for your project. This will help you when it comes time to get quotes from different companies. Additionally, it’s important to understand how web design companies price their services. Some companies charge by the hour while others charge by the project. Figure out what type of pricing structure you’re comfortable with and make sure the company you’re considering offers that type of pricing.

7. Get a quote

Once you’ve considered all of the above factors, it’s time to get quotes from different companies. This will give you an idea of how much each company charges for its services.

8. Make a decision

After you’ve received quotes from different companies, it’s time to make a decision. Choose the company that you feel is the best fit for your needs and budget. Additionally, make sure you feel comfortable with their process and that they seem like they will be able to deliver the type of website you need.

Conclusion

A website should be designed in such a way that it guides the user to take the desired action, whether it is subscribing to a newsletter, buying a product, or simply filling out a contact form. Choosing the best company for your needs can be a daunting task. But with these tips in mind, you should be able to find a company that is the perfect fit for your business.

If you’re looking for a website design company that has digital marketing experts that can help you succeed online, you can contact us today to get a free quote and learn more about our process. You won’t be disappointed!

As a business owner, you’re well aware of the importance of increasing brand recognition. But with so much competition on the internet, distinguishing yourself from the pack can be difficult. Fortunately, there are several things you may do to raise your brand’s visibility and ensure that potential clients notice you as a thought leader in your industry. In this post, we’ll discuss eight ways to increase online brand awareness. Keep reading for tips that will help you get results!

1. Identify your target audience

One of the most important things you can do to increase brand awareness is to identify your target audience. This means understanding who your ideal customer is and what they care about. Once you know this, you can create content and a brand awareness campaign that appeals to them and reach them where they are spending their time online.

There are a number of ways to identify it, including market research, surveys, and persona development. Once you have this information, you can begin tailoring your content and digital marketing efforts to reach the right people.

2. Use social media platforms

Social media is one of the most effective ways to build brand awareness online. By creating profiles for your business on popular platforms like Facebook, Twitter, and LinkedIn, you can reach a large audience of potential customers. Furthermore, increased brand recognition will result from likes, shares, mentions, and comments. You can also use social media ads to target specific audiences with your brand message.

Almost every company today has a social media presence. But many businesses are still unsure of why they should be using social media platforms. Here are four reasons why companies must use social media:

1. To create relationships with customers
2. To increase brand awareness
3. To improve customer service
4. To generate leads and sales

Web design is also an important part to build brand awareness. Just like with social media, if your website looks unprofessional or is difficult to navigate, people will be less likely to take you seriously. In order to make a good impression on potential customers, it’s important to have a well-designed website that looks professional and is easy.

3. Create engaging content

Online efforts are critical for developing an effective marketing plan, increasing company income, and attracting consumers. However, having an online presence alone is not enough; rather, if create brand awareness, you need to create content that is interesting and engaging. This could include blog posts, infographics, videos, or even just well-written articles.

For brand awareness efforts, certain social media channels are more popular than others. Whatever form it takes, make sure your content is informative and entertaining enough to capture attention. In addition, be sure to promote your content on social media and other channels to reach as many people as possible. Remember, Consistency is the key to building Brand Awareness. 

4. Participate in online conversations

One way to increase brand awareness is to participate in online conversations. This means engaging with people on social media and other platforms and talking about your brand or products.

The first and most important reason businesses should use social media is to create relationships with customers.

In the past, companies would use various marketing techniques to reach their target through print, television, and radio advertisements. But social media has changed the way businesses interact with their customers. Now, businesses can connect with their customers directly on platforms.

Be sure to respond to comments and questions, and join in on relevant discussions. You can also use hashtags to help people find your content. By engaging with your audience, you will create a connection with them and encourage them to learn more about your brand.

5. Research your competition

Competition research is an important part of any marketing plan and when creating brand awareness. By understanding what your competitors are doing, you can learn what strategies are working for them and find ways to improve upon them.

There are a number of ways to research your competition, including online searches, competitor analysis tools, and social media monitoring. By using these tools, you can get a good understanding of what your competitors are doing and how they are positioning themselves in the market.

This information can help you develop better marketing strategies and stay ahead of the competition.

6. Use paid advertising

Paid advertising is one of the most effective ways to reach new customers and grow your business. By placing ads on popular websites and search engines, you can ensure that your target audience sees your brand.

Most platforms that provide sponsored advertising use algorithms to run real-time auctions. The algorithms choose which ad to display in a given online space based on several criteria.

Although the requirements vary depending on the platform, they are usually determined by a combination of bid amount and ad quality. However, despite this, many platforms do not always make their standards public.

Ads come in many shapes and formats such as text, images, videos, and more. Many platforms now offer to automatically favor ads that are performing well based on your goals.

Their algorithms pick up on a huge number of signals than humans can process, making it more efficient to let them decide which ads to push. It’s time to pick how you’ll promote your brand awareness strategy when it’s ready.

Paid advertising can be expensive, but it can be a very effective way to raise brand awareness and grow your business.

7. Participate in tradeshows and events

Tradeshows and events are a great way to connect with potential customers and promote your brand. Attend trade shows that are relevant to your industry, and make sure to have plenty of marketing materials on hand. You can also participate in community events or sponsor local sports teams to get your brand in front of more people.

By following these tips, you can understand how to increase online awareness and reach more people with your message. By creating engaging content, participating in online conversations, and developing a strong online presence, you can build a successful business.

8. Measure your results and adjust as needed

One of the most important aspects of any marketing campaign is measuring your results and adjusting as needed. By tracking the effectiveness of your brand awareness campaigns, you can make sure that you are spending your time and money on activities that are actually helping your business grow.

There are a number of ways to measure brand awareness online, including website analytics, social media analytics, and surveys. By tracking these metrics, you can get a good understanding of how well your branding efforts are working.

If you notice that one strategy is not performing well, you can adjust your plan accordingly.

Conclusion

Brand awareness is key to any successful business. By using the tips we’ve provided, you can increase brand awareness and reach more people with your message.

By creating engaging content, participating in online conversations, and developing a strong brand awareness campaign, you can build a successful business. Don’t forget to measure your results and adjust as needed to ensure that your efforts are paying off.

If you’re considering hiring a digital agency to boost your online brand awareness, you can request a free quote from Authentic Imaging, and we’ll be in touch to discuss your specific needs and how we can help!

If you’re like most business owners, you know that having a strong online presence is critical to your success. After all, more and more people are turning to the internet for information, products, and services. So how do you make sure your business is one of them? By working with a digital marketing agency.

But with so many agencies out there, how do you choose the right one for your business? Here are some things to consider that will help you find the right agency for your business:

1. What is a Digital Marketing Agency?

It is a company that provides creative and technical services to help businesses create and manage their online presence. Services digital agencies offer typically include website design, website development, search engine optimization (SEO), social media marketing, email marketing, and digital campaign.

They can be a great resource for businesses that want to improve their online presence but are not sure where to start. They can help you develop a comprehensive online marketing strategy, create or redesign your website, and manage your social media accounts. If you’re looking for an agency, do your research first and ask around for recommendations. Then interview a few agencies to see which one is the best fit for your business.

2. What can digital marketing agencies do for my business?

There are many benefits of working with a digital marketing agency, including:

1. Increased visibility and reach. They have the expertise and resources to help businesses increase their visibility and reach online. They can help you improve your web content to start ranking on any search engine, get more followers on social media, and reach a wider audience through paid advertising.

2. Improved website design and functionality. A good agency will work with you to create a website that not only looks great but also functions well. They will make sure your website is optimized for mobile devices and is easy to navigate. They can also help you add features such as e-commerce capabilities, contact forms, and video galleries.

3. Greater online efficiency and ROI. They not only help you build an effective online presence, but they can also help you track and measure your results. With their expertise in analytics tools and meaningful data reporting, they can help you optimize your website to get the most out of your digital marketing efforts and generate better ROI.

3. How to get the most out of your partnership with a digital marketing agency

Working with an agency can be a great way to improve your business’ online presence. But to get the most out of your partnership, you need to make sure you’re both on the same page. Here are some tips for ensuring a successful working relationship with your digital agency:

1. Establish clear goals and expectations. The first step in any successful partnership is setting clear goals and expectations. Make sure both you and your agency are aware of what you want to achieve and what services they will be providing. This will help ensure that everyone is on the same page and that there are no misunderstandings later on.

2. Communicate regularly. In order for your agency to be effective, they need to be in the loop on what’s going on with your business. So make sure you communicate regularly, whether it’s through weekly check-ins or monthly reports. This way, they can adjust their strategies and tactics as needed to help you achieve your goals.

3. Be open to new ideas. They will have a lot of experience and expertise in the online world. So be open to their suggestions and take advantage of their knowledge. They may have ideas that you haven’t thought of before that could really benefit your business.

4. 5 Questions to Ask When Interviewing Digital Agencies to be Your Digital Marketing Partner

When it comes to choosing a digital agency, it’s important to ask questions. After all, this is a decision that will affect your business’s online presence. Here are five questions to ask when vetting potential agencies:

– What services do you offer? The first question you should ask is what services the digital agency offers. As mentioned earlier, digital agencies typically offer website design, web development, SEO, social media marketing, email marketing, and paid advertising. Make sure the agency you choose offers all of these services, or at least the ones you need most.

– Do you have experience in my industry? To get an idea of the agency’s experience level, ask how long they have been in business and what types of businesses they have worked in the past. This will help give you a better sense of whether or not they have the experience to handle your business’ specific needs.

– Can I see some of your previous work? If an agency has worked with other businesses in the past, they should have case studies or testimonials that you can review. This will give you a better idea of their work quality and how they have helped other businesses achieve success.

– How will you measure success? When you’re working with a digital agency, you want to make sure that they have a clear and concise process that they follow. This will help ensure that your project runs smoothly and that you get the results you’re hoping for.

– What’s included in your pricing? It’s also important to ask about the agency’s pricing structure, both for individual services and for overall project costs. Different agencies will have different rates depending on various factors, so it’s important to get an estimate from each one before making a final decision.

By asking these questions, you can get a better understanding of each digital agency and what they can offer your business. Make sure to do your research and choose an agency that’s a good fit for your specific needs.

5. How to find the best digital agency in your area

When looking for a digital agency, it’s important to do your research first. There are many agencies out there, and not all of them are created equal. So it’s important to ask the questions mentioned above and to be sure that the agency you choose is the right fit for your business.

Once you’ve found a few agencies that offer the services you need, it’s important to take a closer look at each one.

Conclusion:

When you partner with a digital agency, you’re partnering with experts who have years of experience in creating and managing successful online presences for businesses of all sizes. By working with a digital agency, you and your marketing team can focus on what you do best—running your business—while the agency takes care of everything else related to your online presence by creating digital solutions.

Additionally, agencies typically offer a wide range of services, such as web development so you can get everything you need from one source. This saves time and money, and it ensures that all aspects of your digital marketing are aligned and working together towards common goals. If you’re considering hiring a digital agency or want to get more out of your current partnership, be sure to read our tips for how to get the most out of working with an agency.

You can then request a free quote from Authentic Imaging, and we’ll be in touch to discuss your specific needs and how we can help!