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Category: Business

9 Powerful Ideas to Convert Your Landing Pages and Funnels

If you want to increase your conversion rate, you need to focus on your landing pages and funnels. These are two of the most important elements of any website. A high-conversion landing page will help you turn more visitors into customers, while a well-designed funnel will help you move them through your sales process smoothly.

In this blog post, we will discuss nine powerful ideas that will help you convert landing pages and funnels. By following these tips, you’ll be well on your way to achieving higher conversion rates and a more successful online business!

First, we’ll learn the basics of landing pages and funnels. Then, we’ll discuss how you can use landing pages, and build landing pages and funnels to increase your conversion rate.

What is a funnel?

A funnel is a process that helps you move potential customers through your sales process. It can be used to move visitors from one stage of the process to the next or to encourage them to take a specific action.

There are many different types of funnels, and each one can be used in a variety of ways. The most important thing is to choose the right funnel for your business and your goals.

The importance of a funnel is that it helps you move people through your sales process smoothly. A well-designed funnel will help you convert more prospects into customers. It’s important to remember that not all prospects will become customers, but the goal is to convert as many as possible.

It will also help you nurture leads and build relationships with them so that they are more likely to do business with you in the future.

The terms “marketing funnels” and “sales funnels” are frequently confused. A marketing funnel is a process that companies use to generate leads and awareness for their products or services. A sales funnel is the process that companies use to convert prospects into customers.

It’s important to have a solid understanding of your funnel so you can spot flaws in the process and invest in the most effective marketing strategies.

What is a landing page?

A landing page is any page on a website where a visitor “lands” after clicking on a link. It’s usually the first page a visitor sees when they click on a link.

If you just want to create a landing page, though, and nothing more, then you might consider landing page builders such as Leadpages, Unbounce, or Instapage.

If you want to build a full-blown website and build multiple landing pages, then using website builders such as WordPress along with other landing page builders is probably the way to go for a perfect landing. The best landing page builder and landing page tool for you will depend on your needs.

What are the types of landing pages?

There are many different types of landing pages, but all of them share the same goal: to turn potential customers into paying customers. Landing page builders have all the features that can help you create high-conversion landing pages quickly and easily, there are also landing page templates.

Some of the different types of landing pages:
– Homepage
– Product Landing Page
– Service Landing Page
– Event Landing Page
– Contest Landing Page
– Lead Generation Landing Page
– Click-Through Landing Page
– Thank You Page

If you just want to create a landing page, though, and nothing more, then you might consider landing page builders such as Leadpages, Unbounce, or Instapage.

If you want to build a full-blown website and build multiple landing pages, then using website builders such as WordPress along with other landing page builders is probably the way to go for a perfect landing. The best landing page builder and landing page tool for you will depend on your needs.

Each landing page type has a different purpose and goal, but they all share the same ultimate goal: to convert website visitors into paying customers.

Conversion rates are the number of visitors who take the desired action on your landing page. The desired action could be anything from subscribing to a newsletter to buying a product.
A high conversion rate is the goal of every successful landing page, and there are many ways to increase it.

What is the difference between landing pages and funnels?

The main differences between a sales funnel and a landing page are both the design and functionality. Landing pages are web-based websites that are designed primarily for one marketing objective, while funnels comprise several websites that provide guidance for the buyer.

9 Powerful Ideas to Convert your Landing Pages and Funnels

Now that we know what landing pages and funnels are and why they’re important, let’s take a look at some powerful ideas to increase your landing page and sales funnels conversions:

  • You can start by making sure your landing page is clear and concise. The title should be attention-grabbing, and the copy should be easy to read and understand. The design should also be visually appealing so that visitors will be more likely to stick around long enough to learn more about your product or service.
  • You should also include a strong call-to-action (CTA) that tells visitors what you want them to do next.
call to action
  • It’s also important to create a sense of urgency on your landing page. You can do this by including a countdown timer or an offer that expires soon. This will encourage visitors to take action now instead of putting it off until later.
  • Another tip is to use social proof on your landing page. This could be customer testimonials, reviews, or even case studies. This will show visitors that others have had success with your product or service and that they can too.
perfect landing page
  • Check the site’s layout on all devices and spend time optimizing it for each device – desktop, mobile, and tablet.
  • To discover the combination that works, do a lot of A/B testing and multivariate testing.
landing page
  • Check that the keywords that web page visitors use to get to your different landing pages are incorporated into the landing page.
  • Use high-resolution pictures and videos to keep visitors from having to read a lot.
  • Finally, you need to make sure your funnel is optimized for conversion. This means removing any unnecessary steps and making it as easy as possible for visitors to complete the purchase. By streamlining your funnel, you’ll be able to increase your conversion rate and make more sales.

Conclusion

If you implement these nine ideas, you’ll be well on your way to increasing your conversion rate. Just remember that it takes time and effort to see results. So keep testing and optimizing until you find what works best for your business!

If you are looking for a way to improve your landing page conversion rate, the all-in-one platform is the answer. This platform offers many benefits and can help you stay connected with your customers and get new leads in a whole new way.

If you’re not sure where to start, our team of experts can help you choose the right platform for your business. Feel free to contact us or call us at (406) 322-3569. We’ll be happy to help!

Thank you for reading this blog post. We hope you found it helpful. Watch this video about the all-in-one platform to learn more about it!

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11 Best Digital Marketing tools for small businesses

If you’re a small business owner, then you know that it’s important to use the right digital marketing tools to help you succeed with your digital marketing strategy. In this blog post, we will discuss 10 of the best digital marketing tools for small businesses & how you can get the benefit of all those features in a single platform. These tools will help you improve your website, increase traffic, and boost your sales! So, without further ado, let’s get started!

Social Media – Hootsuite.

The first marketing tool on our list is Hootsuite. This digital marketing tool allows you to post, schedule and manage all of your social media in one place. It also provides analytics so that you can see how your social media posts are performing and which ones are getting the most engagement. Hootsuite is a must-have for any small business that wants to make the most out of social media.

Yoast SEO – Search Engine Optimization

If you’re looking for a way to improve your website’s SEO, then you need to check out Yoast SEO (WordPress, Shopify). This digital marketing tool is designed to help you optimize your site for search engines. It also provides tips and advice on how to improve your content so that it ranks higher in the search results. Yoast SEO is an essential tool for any small business that wants to improve its online visibility.

Mailchimp – Email Marketing

Another tool we have on our list is MailChimp – An email marketing tool. This digital marketing tool allows you to create and send newsletters, email marketing campaigns, and other automated emails. It’s a great way to keep your customers informed about your latest products and specials. MailChimp is a must-have for any small business that wants to stay in touch with its customers by leveraging the power of email marketing.

Calendly – Booking Appointments

If you want to book appointments, Calendly is the best tool for you. It is an online appointment software that eliminates the back-and-forth of scheduling appointments via email. It also offers a great way to keep track of your client’s contact information and preferences.

Google Forms – Surveys & Feedback

Google Forms is a free small business tool that you can use to conduct surveys or collect feedback from your customers. It’s a great way to get insights into what your customers want or how they feel about your products and services.

Zoho – CRM

Zoho CRM is a great tool for managing your customer relationships. It helps you keep track of your customer’s contact information, sales pipeline, and support tickets. This tool also allows you to automate your marketing and sales processes.

Wix & Clickfunnels – Building Websites & Funnels

If you are looking for a website builder, you can use Wix. It is an AI-powered website builder that allows you to create a professional website in minutes.

Clickfunnels is a great marketing tool for building sales funnels for your small business. It allows you to create landing pages, opt-in forms, and email campaigns.

Google Data Studio & Google Analytics – Reporting

Google Data Studio & Google Analytics, other free tools from Google, allow you to create beautiful reports and dashboards from your data. It is a great way to visualize your data and make it easy to share with your team or clients.

LiveChat – Website Chat

LiveChat for website chat support is the perfect digital marketing tool for providing excellent customer service. It allows you to chat with your website visitors in real-time and provide them with the help they need.

Sumo – Email List Building

Finally, we have Sumo. This digital marketing tool is perfect for small businesses that want to grow their email list and increase their website traffic. Sumo provides a suite of tools to help you capture leads, promote your content, and increase your conversion rate.

These are just a few of the best digital marketing tools for your marketing team. If they use these tools, your business will be well on its way to success!

Now talking about having almost all the features offered by these multiple digital marketing tools in a single platform! yes, you heard that right, Authentic Imaging presents:

The All in one platform

Which contains not only the features from the above list but also a lot more features like:

  • Automation
  • Missed Call Text Back
  • Centralized Messaging Platform
  • Collect Payments etc. etc.

How do I know which marketing tools I need?

The best way to determine which marketing tools you need is to assess your business goals and objectives.
To provide you guidance, these are some common business goals:

  • Generating leads

    If your objective is to generate leads, other than paid ads, you may need a combination of marketing tools like Mailchimp, Zoho CRM, Live Chat, Authentic Imaging’s all in one platform, Google Analytics for reporting, having a clear idea about the objective makes it easy for you to select marketing tools.

  • Increasing brand awareness

    If your objective is brand awareness, other than paid ads, you will pick marketing tools like Mailchimp, Zoho CRM, Clickfunnels, Sumo, Authentic Imaging’s all in one platform & Google analytics.

  • Driving website traffic

    If you just want to drive traffic to your website, marketing tools like Mailchimp, Clickfunnels, Yoast SEO & Google Analytics for reporting

  • Improving Conversion Rates

    CRO (Conversion rate optimization) objectives are completely different and can have a long list of tools, to make it simple, the tools you must have are, Google Analytics for measuring performance and analyzing user behavior, Clickfunnels for A/B testing of landing pages

  • Boosting sales

    This is a broad objective, other than paid ads, these are the tools you must have, Mailchimp, Authentic Imaging’s all in one platform, Clickfunnels, yoast SEO & Google Analytics and then you can choose tools based on resources, time and budget constraints you have.

From there, you can match those goals with the appropriate tools. For example, if your goal is to increase brand awareness, you would need a tool that helps you reach a larger audience, such as social media marketing or content marketing strategy. If your goal is to generate leads, you would need a tool that helps you capture leads, such as email marketing tools or a lead capture form.

There are many online marketing tools available, and it can be overwhelming to figure out which ones you need. But by knowing your business goals, you can narrow down the options and choose the best tool for your needs.

Conclusion

Digital marketing tools are essential for any small business looking to grow. The best way to determine which top digital marketing tools for small business you need is to assess your business goals and objectives. Once you have a better understanding of what you want to achieve, it will be easier to find the right tools for the job.

If you’re not sure where to start, our team of experts can help you choose the right tools for your business. Feel free to contact us or call us at (406) 322-3569. We’ll be happy to help!

Thank you for reading this blog post. We hope you found it helpful!

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The Importance of SEO Services in Today’s Digital World

SEO is one of the most important aspects of a website. If you’re not optimizing your website for search engines, you’re missing out on a lot of potential traffic. In this blog post, we’ll discuss the importance of SEO and how it can benefit your website. We’ll also talk about the different services that an SEO agency can provide.

What is an SEO service and how does it work

SEO is short for “Search Engine Optimization”. It is a long-term marketing strategy employed in order to increase the quantity and quality of traffic to a website from search engines. SEO, essentially, is the process of making sure your website is as visible as possible to search engines.

The main aim of SEO is to improve the visibility of a website on SERP (Search Engine Result Pages) with the help of organic search traffic results. This is achieved by running on-page optimization and off-page optimization. The higher your website ranks in search engine results pages, the more likely people are to find it. And, of course, the more people who find your website, the more traffic you’re likely to get.

The importance of SEO in today’s digital world

In today’s digital world, it’s more important than ever to make sure your website is ranking high on search engine results pages. This is where SEO services can help. Professional SEO services can help you optimize your website for certain keywords, which will help you rank higher on search engine results pages. Additionally, technical SEO services can help you build links and create content that is optimized for your website.

The different SEO services that companies offer

More and more people are using the internet to find businesses, and if your business isn’t ranking high in search results, you’re missing out on potential customers. With the help of a Search Engine Optimization company, you can improve your ranking and get more traffic to your site.

There are a variety of SEO services that companies can offer, and the right mix of services will depend on your business’s needs. However, all Search Engine Optimization services share the common goal of helping you improve your ranking on search engine results pages. Here are a few of the most common Search Engine Optimization SEO services:

  • Keyword research: is the process of finding the right keywords to target for your website. The right keywords are those that are relevant to your business and that have a high search volume. By targeting the right keywords, you can improve your ranking on search engine results pages.
  • Link building: is the process of creating links to your website from other websites. The more links you have to your website, the higher your ranking will be.
  • Content optimization: is the process of making sure that your website’s content is relevant and keyword-rich. By optimizing your content, you can improve your ranking on search engine results pages.

How to select an SEO agency that is right for you

Higher rankings typically lead to more website traffic and, as a result, more customers. Search Engine Optimization is an important part of online marketing and should be considered by any business that wants to be successful online. There are many SEO companies out there, and choosing the right one can be difficult. Here are a few things to consider when selecting an SEO company:

– What services does the company offer? Make sure they offer the services that you need.

– What is the company’s reputation? Do some research online to see what others are saying about the company.

– How much experience does the company have? It’s generally a good idea to choose an experienced SEO company over a new one.

– What are the company’s rates? Make sure you know how much you’ll be paying for services before you agree to anything.

Nowadays, SEO is more important than ever for businesses that want to be successful online. SEO marketing services can be extremely beneficial for your website. If you’re not already using them, now is the time to start. Choose a reputable SEO company that offers the services you need, and you’ll be well on your way to higher search engine rankings and more customers.

The benefits of using an SEO agency

Search Engine Optimization is one of the most important aspects of online marketing. If you want your website to rank high in search engine results pages, you need to make sure that your SEO is on point. And that’s where an SEO company comes in. An SEO company can provide you with a variety of services, as we mentioned above that will help your website rank higher.

For example, let’s say you own a website for your business. You want potential customers to be able to find your website when they search for keywords related to your business. But if your website isn’t optimized for SEO, it’s unlikely that it will appear high up in the search results.

That’s where an SEO company can help. They can carry out keyword research to find the right keywords for your website, and then they can help you to optimize your website for those keywords. As a result, your website is more likely to appear in the search results when people search for those keywords. Link building is another important aspect of SEO. In order to rank high in the search results, your website needs to have links from other high-quality websites. An SEO company can help you to build these links, by creating guest posts on other websites or by providing link bait (such as infographics or eBooks).

And finally, an SEO company can also help you to optimize your website’s content. They can make sure that your website’s content is keyword-rich and informative, and that it provides a good user experience. As a result, your website is more likely to rank high in the search results. So if you want your website to rank high in the search results, make sure you invest in SEO services. It will be worth it in the long run.

Conclusion

Search engine optimization is a process of making a website’s marketing and technical abilities more advantageous to search engines. The goal is to improve the visibility of the website on search engine results pages (SERPs).

If you’re looking to improve your website’s SEO, it’s important to choose a reputable SEO company that can offer the services you need. You can then request a free quote from Authentic Imaging, and we’ll be in touch to discuss your specific needs and how we can help!

We believe every business is unique and every business needs special attention, with the custom SEO services we offer, we work towards getting these services to reflect your brand and tell your story!

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How to choose the best web design company for your needs

When looking for a website design company, there are many factors to consider. But with so many companies out there, how do you know which one is the best for your needs? Here, we show what you need to know about web design and a few tips on how to choose the best company for you.

What is a web design company?

It is a business that provides clients with online visibility and sales improvement services by offering web development and maintenance services. The best web design companies undertake a variety of duties, including visualizing, generating & managing electronic files that control the visual aspects of an Internet page in order to provide the optimum customer experience.

Website designers are responsible for aesthetics, which means they must have a good sense of color, typography, layout, and other design principles. They also need to be proficient in web programming languages, such as HTML, CSS, and JavaScript to do web development. In addition, web designers must be able to use various software programs, such as PhotoShop, Illustrator, and Dreamweaver.

What does a web design agency do?

The services offered can vary, but most top web design companies offer some combination of the following:

Web Development: Creating custom websites from scratch or improving existing websites. This usually includes web design services like designing the website layout, coding in HTML, CSS, and JavaScript, setting up hosting and email accounts, and managing website content.

-Graphic Design: Creating visual graphics for use on websites, including logos, infographics, photos, and illustrations.

-Search Engine Optimization (SEO): Improving website visibility in search engine results pages (SERPs) through on-page optimization, off-page optimization, and other techniques.

-Pay-Per-Click (PPC) Management: Creating and managing ad campaigns on Google, Bing, and other platforms.

-Social Media Management: Posting updates and engaging with followers on social media platforms like Facebook, Twitter, and Instagram.

What are the benefits of working with a web design company?

There are many benefits including:

-Improved online visibility: web developers can help improve your website’s ranking on search engine results pages, making it more visible to potential customers and be part of the digital marketing strategy.

-Increased traffic: Improved visibility can lead to increased traffic, as more people will be able to find your website.

-Higher conversion rates: A well-designed website will be user-friendly and easy to navigate, which can lead to higher conversion rates (i.e., more people taking the desired action, such as signing up for a newsletter or making a purchase).

web design agency

How investing in a high-end website helps your business grow?

High-tech websites can be developed not only for attracting visitors but will significantly influence search engine rankings. If you look good online, it will definitely reflect on the sales side.

Better web design = More customers

Let’s suppose you have potential clients that come to your website. If the overall web design is not good, they will simply leave and go to another one. On the other hand, if they see a well-designed website, they will spend more time on it which means they are more likely to become your customers. Websites are like an online store window. It is essential to make a good first impression because it might be the only chance you get with that particular customer. Creating an excellent user experience should be the main goal when designing a website. The potential customer should feel welcomed, informed, and engaged.

digital marketing services

How to choose the best website design company?

Now that we’ve gone over some of the basics of web design, let’s take a look at how to choose the best web design company for your needs. Here are a few things to keep in mind:

1. Do your research

Before you even contact any companies, it’s important that you do your research. Figure out what kind of website you need and what features it should have. This will help you when you start contacting different companies and getting quotes.

2. Check out A Web Design Company’s Portfolio & Case Studies

Once you’ve narrowed down your list of potential companies, take a look at their portfolios. This will give you a good idea of their style and whether or not they’re a good fit for you. Additionally, check out any case studies they may have on their website. This will give you an idea of how they’ve helped other businesses succeed online.

3. Determine the type of website you need

There are numerous types of websites, namely: namely: e-commerce, business, portfolio, and personal. Find a web designer for your site who can offer everything you want to succeed. Figure out which type of website you need and make sure the website design company you’re considering specializes in that type of website.

4. Read reviews

Once you’ve narrowed down your list even further, take some time to read online reviews of each company. This will give you an idea of their reputation and what others have thought of their services.

5. Learn How Web Design Companies Formulates Processes And Ensure Results

One of the most important things to look for is how they formulate their processes and ensure results. You want to make sure they have a solid plan in place for designing and developing your website. Additionally, you want to make sure they have a good track record of delivering successful websites.

6. Create a budget and understand pricing

It’s important that you create a budget for your project. This will help you when it comes time to get quotes from different companies. Additionally, it’s important to understand how web design companies price their services. Some companies charge by the hour while others charge by the project. Figure out what type of pricing structure you’re comfortable with and make sure the company you’re considering offers that type of pricing.

7. Get a quote

Once you’ve considered all of the above factors, it’s time to get quotes from different companies. This will give you an idea of how much each company charges for its services.

8. Make a decision

After you’ve received quotes from different companies, it’s time to make a decision. Choose the company that you feel is the best fit for your needs and budget. Additionally, make sure you feel comfortable with their process and that they seem like they will be able to deliver the type of website you need.

Conclusion

A website should be designed in such a way that it guides the user to take the desired action, whether it is subscribing to a newsletter, buying a product, or simply filling out a contact form. Choosing the best company for your needs can be a daunting task. But with these tips in mind, you should be able to find a company that is the perfect fit for your business.

If you’re looking for a website design company that has digital marketing experts that can help you succeed online, you can contact us today to get a free quote and learn more about our process. You won’t be disappointed!

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How to Choose the Right Digital Marketing Agency for Your Business

If you’re like most business owners, you know that having a strong online presence is critical to your success. After all, more and more people are turning to the internet for information, products, and services. So how do you make sure your business is one of them? By working with a digital marketing agency.

But with so many agencies out there, how do you choose the right one for your business? Here are some things to consider that will help you find the right agency for your business:

1. What is a Digital Marketing Agency?

It is a company that provides creative and technical services to help businesses create and manage their online presence. Services digital agencies offer typically include website design, website development, search engine optimization (SEO), social media marketing, email marketing, and digital campaign.

They can be a great resource for businesses that want to improve their online presence but are not sure where to start. They can help you develop a comprehensive online marketing strategy, create or redesign your website, and manage your social media accounts. If you’re looking for an agency, do your research first and ask around for recommendations. Then interview a few agencies to see which one is the best fit for your business.

2. What can digital marketing agencies do for my business?

There are many benefits of working with a digital marketing agency, including:

1. Increased visibility and reach. They have the expertise and resources to help businesses increase their visibility and reach online. They can help you improve your web content to start ranking on any search engine, get more followers on social media, and reach a wider audience through paid advertising.

2. Improved website design and functionality. A good agency will work with you to create a website that not only looks great but also functions well. They will make sure your website is optimized for mobile devices and is easy to navigate. They can also help you add features such as e-commerce capabilities, contact forms, and video galleries.

3. Greater online efficiency and ROI. They not only help you build an effective online presence, but they can also help you track and measure your results. With their expertise in analytics tools and meaningful data reporting, they can help you optimize your website to get the most out of your digital marketing efforts and generate better ROI.

3. How to get the most out of your partnership with a digital marketing agency

Working with an agency can be a great way to improve your business’ online presence. But to get the most out of your partnership, you need to make sure you’re both on the same page. Here are some tips for ensuring a successful working relationship with your digital agency:

1. Establish clear goals and expectations. The first step in any successful partnership is setting clear goals and expectations. Make sure both you and your agency are aware of what you want to achieve and what services they will be providing. This will help ensure that everyone is on the same page and that there are no misunderstandings later on.

2. Communicate regularly. In order for your agency to be effective, they need to be in the loop on what’s going on with your business. So make sure you communicate regularly, whether it’s through weekly check-ins or monthly reports. This way, they can adjust their strategies and tactics as needed to help you achieve your goals.

3. Be open to new ideas. They will have a lot of experience and expertise in the online world. So be open to their suggestions and take advantage of their knowledge. They may have ideas that you haven’t thought of before that could really benefit your business.

4. 5 Questions to Ask When Interviewing Digital Agencies to be Your Digital Marketing Partner

When it comes to choosing a digital agency, it’s important to ask questions. After all, this is a decision that will affect your business’s online presence. Here are five questions to ask when vetting potential agencies:

– What services do you offer? The first question you should ask is what services the digital agency offers. As mentioned earlier, digital agencies typically offer website design, web development, SEO, social media marketing, email marketing, and paid advertising. Make sure the agency you choose offers all of these services, or at least the ones you need most.

– Do you have experience in my industry? To get an idea of the agency’s experience level, ask how long they have been in business and what types of businesses they have worked in the past. This will help give you a better sense of whether or not they have the experience to handle your business’ specific needs.

– Can I see some of your previous work? If an agency has worked with other businesses in the past, they should have case studies or testimonials that you can review. This will give you a better idea of their work quality and how they have helped other businesses achieve success.

– How will you measure success? When you’re working with a digital agency, you want to make sure that they have a clear and concise process that they follow. This will help ensure that your project runs smoothly and that you get the results you’re hoping for.

– What’s included in your pricing? It’s also important to ask about the agency’s pricing structure, both for individual services and for overall project costs. Different agencies will have different rates depending on various factors, so it’s important to get an estimate from each one before making a final decision.

By asking these questions, you can get a better understanding of each digital agency and what they can offer your business. Make sure to do your research and choose an agency that’s a good fit for your specific needs.

5. How to find the best digital agency in your area

When looking for a digital agency, it’s important to do your research first. There are many agencies out there, and not all of them are created equal. So it’s important to ask the questions mentioned above and to be sure that the agency you choose is the right fit for your business.

Once you’ve found a few agencies that offer the services you need, it’s important to take a closer look at each one.

Conclusion:

When you partner with a digital agency, you’re partnering with experts who have years of experience in creating and managing successful online presences for businesses of all sizes. By working with a digital agency, you and your marketing team can focus on what you do best—running your business—while the agency takes care of everything else related to your online presence by creating digital solutions.

Additionally, agencies typically offer a wide range of services, such as web development so you can get everything you need from one source. This saves time and money, and it ensures that all aspects of your digital marketing are aligned and working together towards common goals. If you’re considering hiring a digital agency or want to get more out of your current partnership, be sure to read our tips for how to get the most out of working with an agency.

You can then request a free quote from Authentic Imaging, and we’ll be in touch to discuss your specific needs and how we can help!

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What is a go-to-market strategy – 5 Tips on How to build it

If you’re a company owner, then you know that in order to be successful, you need to have a solid go-to-market digital marketing strategy. But what is this elusive thing, and how can it help your business? In this blog post, we’ll define what it is, when you need it, and we’ll give you five tips for creating one that works for your business. So read on to learn more!

What is a go-to-market digital strategy in marketing?

A go-to-market digital strategy is a plan for how you will reach your target market online. It takes into account who your target market is, what they need and want, and how you can best reach them through digital channels. Once you have a solid strategy in place, it will be much easier to create cohesive and effective marketing campaigns that reach your target audience and convert them into customers,

When do you need a go-to-market strategy?

When launching a new product or service or entering a new market, it is essential to have a strong strategy in place. This strategy should take into account factors such as the market landscape, existing market forces, and the positioning of your brand within that market. It is also important to consider how recognizable your brand is within that new market, as well as potential opportunities for creating partnerships and building your brand recognition.

Overall, having a comprehensive strategy can be key to success in any new venture. Whether you are trying to gain traction in an established industry or introducing something completely new, a clear go-to-market plan and careful execution can help you move forward effectively and efficiently.

Defining your target market

One of the most important aspects of creating a go-to-market strategy is defining your target market. This means understanding your ideal customer, including their demographics (location, age, gender, etc.), psychographics (interests, values, etc.), and buying habits.

Once you know who you are targeting, you can create messaging and content that resonates with them and speaks to their needs. Additionally, it is important to consider how you will reach your target market. This could include using various online channels such as social media, search engine optimization (SEO), or paid advertising.

By taking all of these factors into account, you can create a well-rounded strategy that will help you achieve success online. 

Developing a content strategy

Once you have a solid go-to-market strategy in place, it is important to also develop a content strategy. This means creating a plan for the type of content you will produce and how you will distribute it.

It’s important to create content that is relevant to your target that speaks to their needs. You should also consider the channels you will use to distribute your content, as well as your overall messaging and branding.

By developing a comprehensive content strategy, you can ensure that your marketing efforts are effective and reach your target audience. Additionally, by keeping your content fresh and engaging, you can keep people coming back to your site or blog, which can help boost your SEO ranking and increase traffic to your site.

Now that we’ve defined what it is, let’s give you some tips for creating one that works for your business.

Here are five tips for creating an effective go-to-market digital marketing strategy:

As needed, you can combine these tips to fit your specific product or service and business model.

Tip #01: Define your target with a buyer persona. This is essential for any marketing plan, as it helps you to focus your efforts on the right people and avoid wasting time and resources on those who aren’t interested in what you have to offer.

Tip #02: Identify the channels that are most likely to reach your target. You can do this by doing market research to find out for example, if they tend to be active on social media platforms like Facebook or Instagram, then these might be good places to start with your campaigns.  It is also helpful to understand the Customer journey to know how many stages are there in your customer’s buying journey and what are the behaviors they take before and after purchasing?

Tip #03: Create a content plan that will help you engage with any potential customer in meaningful ways. This can include everything from blog posts, videos, social media updates, newsletters, and more!

As you can see, creating a go-to-market digital strategy takes careful planning and consideration of several key factors. By taking the time to define your target market, develop a content strategy, and create cohesive messaging across all channels, you can create campaigns that will help increase awareness of your brand and drive more traffic to your site.

Tip #04: Investigate which digital marketing tools and techniques other successful businesses are using, and try to incorporate these into your own strategy. This can help you stay on top of trends and reach more target customers.

Tip #05: Be consistent with your efforts. This is key for any marketing strategy, as it will allow you to build momentum and keep moving forward even when you encounter obstacles along the way.

How can I measure the success of my go-to-market strategy?

There are several key indicators you can look at when measuring the success of your go-to-market strategy. One of the most important is your level of engagement with potential and existing customers. If your target audience shows interest in that specific product or service and responds positively to marketing efforts, then this is a clear sign that your strategy is working.

Another important factor to consider is the growth rate of your sales pipe. If you are attracting more leads and seeing an increase in any sales inquiries, then it’s likely that you’re reaching new customers and building momentum for future growth. If your product is more sales-intensive, you’ll want to spend more time outlining how you expect your sales process to work. Other useful metrics include conversion rates, average deal size, and average order value.

Conclusion

Creating a go-to-market digital strategy can seem daunting, but by following these five tips you can develop a marketing plan that will help your business reach its target and achieve competitive advantage and success online. Keep in mind that it’s important to be consistent with your efforts and measure the success of your strategy over time to ensure that you’re making progress. So what are you waiting for? Get started today!

Looking for more guidance on creating effective digital marketing strategies? Check out our website for tips and tricks, or contact us today to speak with one of our expert digital marketers!

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12 Ways You Can Use Facebook Lead Generation Ads To Grow Your Business

12 Ways You Can Use Facebook Lead Generation Ads To Grow Your Business

Facebook lead generation ads is one of the most effective ways to generate leads for your business. By targeting your audience and using relevant keywords, you can create ads that target potential customers who are interested in what you have to offer. In this write-up, I will break down how to leverage Facebook Ads to grow your business.

Get massive brand exposure to target audiences through Facebook lead generation ads.

Facebook lead generation ads allow you to get your message in front of potential customers who are interested in what you have to offer. You can use Facebook lead generation ads to create a list of leads that you can then follow up with through email or other methods. Facebook lead generation ads are an effective way to reach out to potential customers and get them interested in your product or service. By using relevant keywords and targeting your audience, you can create ads that target potential customers who are interested in what you have to offer. Facebook lead generation ads are an easy way to generate leads for your business at a low cost per lead.

Facebook Lead Generation Reach Report

Generate low cost per lead with a low ad budget

One of the biggest benefits of Facebook lead generation ads is that you can generate leads at a low cost-per-lead. This means that you can reach a large number of potential customers without spending a lot of money. Facebook lead generation ads are an effective way to reach out to potential customers and get them interested in your product or service. By using relevant keywords and targeting your audience, you can create ads that target potential customers who are interested in what you have to offer. Facebook lead generation ads are an easy way to generate leads for your business at a low cost per lead.

Facebook Cost per lead Report

Easily find more of your best customers by creating Lookalike Audiences form your contact database

Facebook’s Lookalike Audiences feature can help you find more people who are similar to your most valuable customers. This can be a great way to find more potential customers who are interested in what you have to offer. To create a Lookalike Audience, Facebook will use data from your Facebook pixel or from a list of email addresses that you provide.

Facebook Lookalike Generator

Retarget website visitors that have visited your website and did not take action

Facebook’s retargeting feature can help you reach out to website visitors who didn’t convert and get them interested in what you have to offer. By targeting website visitors who didn’t convert with Facebook ads, you can reach out to them and get them interested in your product or service. Facebook’s retargeting feature is an effective way to reach out to potential customers who are interested in what you have to offer.


Facebook Pixel Retarge Report

Use Facebook’s powerful targeting options to laser-focus your ad campaigns

Facebook’s powerful targeting options can help you laser-focus your ad campaigns and reach more potential customers. You can use Facebook’s targeting options to target potential customers who are interested in what you have to offer. Facebook’s targeting options include:

  1. – Location
  2. – Age
  3. – Gender
  4. – Interests
  5. – Behaviors
  6. – Connections

By using Facebook’s powerful targeting options, you can create ads that target potential customers who are interested in what you have to offer. Facebook’s powerful targeting options make it easy to reach more potential customers and get them interested in your product or service.

Facebook Detail Targeting

Test different ad copy and images to find what works best for your business

Facebook offers a variety of ad formats and options that you can use to test different ad copy and images. By testing different ad copy and images, you can find what works best for your business. Facebook’s ad formats include:

  1. – Single image
  2. – Carousel
  3. – Slideshow
  4. – Video

By testing different ad copy and images, you can find what works best for your business. Facebook’s ad formats make it easy to test different ad copy and images.

Facebook Dynamic Creative

Monitor your results and adjust your campaigns accordingly

Facebook provides detailed reporting on how your ads are performing. By monitoring your results, you can adjust your campaigns accordingly. Facebook’s reporting includes:

  1. – Ad performance
  2. – Engagement rate
  3. – Click-through

Stretch your marketing budget with targeted ads on Facebook

Use Facebook Ads to convert low cost per lead and grow your business. Facebook Ads unlike most ad platforms can generate one of the lowest costs per lead. Facebook is a key tool in driving leads for businesses as it offers many features to easily target potential customers, create Lookalike Audiences, retarget website visitors and monitor results with detailed reporting. You can test different ad copy and images to find what works best for your business before scaling up your campaigns.

Create custom audience from website user behavior

Get Quality leads with target ads on Facebook

Use Facebook Ads to generate quality leads at a low cost per lead. Facebook allows you to target potential customers by their location, age, gender, interests, behaviors, and connections. You can also create Lookalike Audiences from your contact database and retarget website visitors that have visited your website but did not take action. Facebook provides detailed reporting so you can monitor your results and adjust your campaigns accordingly. Test different ad copy and images to find what works best for your business before scaling up your campaigns. Facebook Ads is a powerful tool that can help you stretch your marketing budget and grow your business.

Define your campaign Objective

The first step in creating a Facebook ad is to define your campaign objective. Facebook offers a variety of campaign objectives that you can choose from, depending on your goals. Facebook’s campaign objectives include:

  • – Brand awareness
  • – Reach
  • – Traffic
  • – Engagement
  • – App installs
  • – Video views
  • – Lead generation

Each campaign objective has its own set of optimization and delivery options that Facebook uses to deliver your ad to the people who are most likely to take the desired action.

Once you’ve selected your campaign objective, it’s time to choose the right format for your ad. Facebook offers a variety of ad formats that you can choose from, depending on your goals. Facebook

Collect lead names, emails, & phone numbers with Facebook lead forms

Facebook lead forms are a great way to collect lead information from potential customers. Facebook lead forms allow you to collect information such as names, emails, and phone numbers from potential customers. Facebook lead forms are easy to set up and can be customized to match your brand.

To create a Facebook lead form:

  1. – Go to your Facebook page and click on the create ad button
  2. – Select the “Lead Generation” campaign objective
  3. – Choose the format for your ad
  4. – Select a call-to-action button
  5. – Enter the URL of your website or landing page
  6. – Choose an image or video for your ad
  7. – Write your ad copy
  8. – Set up your Facebook pixel or conversion tracking pixel
Facebook Lead Form

Create lookalike audiences from your quality contact database

Facebook Lookalike Audiences are a great way to reach new potential customers that are similar to your current customers. Facebook Lookalike Audiences allow you to target potential customers by their location, age, gender, interests, behaviors, and connections. Facebook Lookalike Audiences are based on your contact database.

To create a Facebook Lookalike Audience:

  1. – Go to your Facebook page and click on the create ad button
  2. – Select the “Engagement” campaign objective
  3. – Choose the format for your ad
  4. – Select a call-to-action button
  5. – Enter the URL of your website or landing page
  6. – Choose an image or video for your ad
  7. – Write your ad copy
  8. – Set up
Facebook Campaign object with Custom Audiences

By following these tips, you can create Facebook lead generation ads that will help you grow your business by reaching more potential customers. By targeting your audience and using relevant keywords, you can create ads that target potential customers who are interested in what you have to offer. Additionally, by using lookalike audiences and retargeting website visitors, you can further improve

The great thing about Facebook Ads is that you can target a very specific audience, which means that your ad spend will be very efficient. You can also use Facebook’s powerful targeting options to make sure that your ads are only shown to people who are likely to be interested in what you have to say.

When it comes to lead generation, Facebook Ads is an extremely powerful tool that should not be ignored. If you’re not using Facebook Ads to generate leads for your business, you’re missing out. Hiring an experienced Facebook Blueprint certified can help you optimize your ad budget and help you produce quality leads at a low cost per lead.

Our team of Facebook Ads experts will help you create, manage, and track your Facebook Ads campaigns so you can focus on what you do best – running your business.

If you’re not using Facebook Ads to generate leads for your business, you’re missing out! Facebook Advertising is one of the most effective ways to target and reach new customers.

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How to Generate Leads for Your Small Business: The Ultimate Guide

Are you looking for ways to generate leads for your small business? If so, you’re in luck! In this guide, we will discuss a variety of strategies that you can use to get more leads. We’ll cover everything from online lead generation tactics to methods for generating leads offline. By the end of this guide, you’ll know exactly what to do to start generating more leads for your business!

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Unprecedented Times – The Corona Virus

Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life.
During this time, I wanted to reach out and update you on how we’re approaching the situation at Authentic Imaging.

First and foremost, our hearts go out to anyone who’s been impacted by the virus, either directly or indirectly.
Our thoughts are especially with those who are sick, to whom we extend our heartfelt wishes for a full recovery.
And we’re truly inspired by the selfless healthcare workers around the world who are on the front lines working tirelessly to care for people in need.

Second, at Authentic Imaging, we’re focused on the health and safety of our employees, families, and communities.
Our team is on an indefinite “work from home” schedule. This shift has been relatively smooth as we typically “work from home” on a regular basis.
We also have been able to continue to deliver the highest levels of performance, availability, and security during this time and we will continue serving our customers as we get through these unfamiliar times.

Third, even as we deal with this pandemic, our team remains focused on your success. While all our businesses are in uncharted territory, Authentic Imaging was built to handle moments like this, and our relentless commitment to your success is stronger than ever. Our company was founded on core values — trust, customer success, innovation, and value — and our goals are unwavering and continue to guide everything we do.

Lastly, many businesses around the world are taking this untraditional opportunity to review their own business.
Now is a great time to revamp your website, research new methods of marketing to your industry or even just rebrand your logo.
We also want to remind business owners that it is important to let your customers know how you are addressing the situation and what they can expect from you as a business.
If you need any help adding something to your website or even help with drafting an email, we would be happy to assist.
We have an amazing team that is here for you.

On behalf of all of us at Authentic Imaging, we’re committed to being part of your team for all the days and years ahead.
As we go forward, remember we are here for you as a resource and that we always value your questions, ideas, and feedback.

Sincerely,

The Authentic Imaging Team

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What is authentic…..about Authentic Imaging?

What is authentic…..about Authentic Imaging?

By: Mike Smith
Business Development Manager – Authentic Imaging
Authentic – adjective: not false or copied; genuine; real

Today, both advertising and apologies must be authentic.

They must be real and they must be genuine.

As time has gone on clients, customers and consumers are not easily fooled.  With the overwhelming use of rating systems, reviews and customer to customer interaction it is hard to bait and switch to sell a product or service.

As a full service digital marketing agency we pride ourselves on being authentic.  From the projects we work on to the employees that make the wheels turn, we are authentic. Fake is unattractive and to a consumer a complete turn off.

Making a difference in digital  marketing is only possible if a company refrains from using the “dangle the carrot of success” method to a consumer.  Authentic Imaging takes pride in knowing that all our products and services have no hidden curtains or fancy magic tricks.  We are not a large company, so the ease of customer communication and trust is vital.

We are all selling something, however the difference between just selling something to a customer and helping their business to grow are two completely different things.  Results are the fuel that forces us to be better for our customers…. From website analytics to walk in referrals the only way to view these kinds of results is to be authentic.

“To reduce the digital investment risk, we must prove with results.”  A lot of times when customers purchase a product or a service it may take days, months or even years for them to feel that their purchase was worthwhile.  Our goal at Authentic Imaging is to give each of our clients a feeling from day 1 that their investment in their company was worth it. The best way to accomplish this is by making the whole experience authentic

According to Geoff Beattie, Global Leader of Corporate Affairs, when people think of authentic companies, they think of: “A company that has values and morals and stands by them no matter what while honestly divulging its practices (flaws and all). In fact, the thing people most wanted was open and honest communications about products and services. And that finding was consistent around the world.” 

For a brand or a company to be considered authentic, it needs to be perceived as reliable, respectful, and real.

In March of 2018 an article published on Marketingland.com focused on the idea that many brands are striving for authenticity as audiences turn a skeptical eye towards many different forms of advertising.  “Consumers are experiencing a crisis of faith.   According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017.”  “For example, almost half of social media users have called out brands, 60 percent of whom did so because of perceived dishonesty, relative to a mere 45 percent who complained about a bad product experience, according to a Sprout Social analysis last year. While brands can regain some credibility with a sincere apology, messaging missteps can seriously affect brand loyalty, making consumers reluctant to share the brand with friends.”
– marketingland.com

So what does all this mean…..? To truly be authentic you must gain and regain customer trust.

“Thanks to the internet, consumers are savvier than ever before. They want companies to respect their intelligence and alleviate their anxiety about misinformation by presenting themselves honestly and consistently.” -Marketingland.com

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