SEO or Search Engine Optimization is the practice of producing content and links as well as other techniques to rank better on search engines like Google and Bing. Ranking high on search engines can be a huge boost to a businesses reputation and ultimately the bottom line. There are several steps businesses in Billings should take to make sure their business is ranking properly on the popular search engines.
The first and most important action to take is to make sure that all of the business’s information such as phone number, address and email are all consistent across the web. Having mis-matching information causes distrust with Google, and may cause the business to not be indexed at all. By checking all of the social media sites and directory listings online and making sure the info is consistent, the business has a better chance of beating competitors on search.
The second and also crucially important step is creation of unique content, such as articles and/or videos, related to the business that help to define what the business is about, and other information related to the industry. Unique content, content that doesn’t appear on any other websites, is very powerful at gaining higher results in the search engines.
Copyscape is a website that checks the web for duplicate content. Once unique content is created, it is time to distribute it across the web. Social media sites like Facebook, Twitter and Pinterest are great places to place content links. These websites are hugely valued by search engines like Google and Bing, and a link from them to a business website can bring up search results for the business in generic searches customers are searching.
Lastly, it is important to get links from and give links to reputable sites that are supportive of the business. For example, a dentist would want to give links to the National Dental Association, and receive links from sites like Dental Site.
Links are seen as value associations to Google and other search engines, and there are actually points given to different links. A link on a home page will have a much higher value than a link on a page deeper in the website. The more quality links going to and going out of a site, the higher the search engine results.
The best thing a business owner in Billings Montana can do to increase their business onilne is to get started. Time online reflects time in the real world, so the longer a business is seen a certain way online the higher the credibility and higher the search results. So when it comes to SEO, starting a plan today and picking away at it is the best way to achieve search goals.
Need help getting started with SEO? Contact Authentic Imaging for a business evaluation today 406-322-3569.