Category: Business

Your Brand is killing Your Content Marketing

THE SECRET TO SUCCESSFUL CONTENT MARKETING – GREAT DESIGN

The marketing team at Apple was very excited. They were about to launch a new computer in the market. And boy, did the computer rock! It was faster, smarter, sleeker than anything else that the competitors were producing. They decided to market the computer by its features. They were sure, that when they did it, the consumers would love it.

Steve Jobs vetoed the campaign.

He insisted that they sell the computer based on the fact that it was transparent. The rest, as they say is history. It became one of the most successful campaigns in the history of marketing. And also, one of the most successful product launches.

As Steve Jobs knew it, and so do every successful marketer – people react to what they see.

The iMac would never have been successful if it was not a great computer and performed amazingly well. However, what sparked the initial interests of the buyers was the fact that it was trendiest, most amazing looking gadget that they had ever seen.

As this is true of marketing, so is it for content marketing.

CONTENT IS KING, BUT DESIGN IS QUEEN

It is extremely easy to run down design. Why do you need to have great design when your content is amazing?

Let us use another example. You meet someone for the first time. He is dressed smartly; he has great body language, and when he is introduced to him, he speaks well too. You take an instant liking to that person. You are then willing to listen to him patiently. Only then do you realize that he also has very interesting things to say.

On the other hand, if he had approached you wearing shabby, smelly clothes, rasping badly, would you have given him a fair ear?

Design is like the clothes a person wears, his appearance, his voice, even his body language. True, there are some people who get by without any of these, but the truly successful among them are rare.

Similarly, your website could be the best of its kind in the world with really terrific content, but if it is not well designed, no one will even take the time to know it.

DESIGN GIVES YOUR CONTENT PUNCH

Think of the most popular websites in the world. You will find that each one of them is amazingly designed. Coincidence? Hardly.

The thing is – design is that extra something that makes content more interesting. It is what adds flavor to your content, that special fizz that makes it more attractive, more readable.

A good design actually adds power to the content.

DESIGN KEEPS THINGS FRESH

If you see any movies from the eighties, the first things you will be struck by are the funny hairstyles and clothes. In fact, you may find it difficult to concentrate on the story.

Fashions change. Hairstyle, clothes, and even design. Naturally, if you come across a website that looks as if it was designed about ten years ago, you will find it difficult to concentrate on the content. You may also leave the page soon.

The thing is fashions change because of a reason. Our eyes get tired of seeing the same things over and over again. Hence, clothes and hairstyles that looked the ultimate in cool in the eighties look corny today.

Trends in design too changes over the years
What seemed extremely classy last year may seem tacky today.
It is therefore absolutely essential to keep the design of your website fresh and trendy.

DESIGN HELPS YOU STAND OUT

Did you know that there are more than a billion websites out there!

That means that your website will be competing with a billion other sites for your reader’s attention. That’s some tough competition. You will, therefore, be advised to use every trick in your arsenal to catch some eyeballs. In this battle, design plays a crucial role.

Design can not only help you customers but also give you the opportunity to stand out from the crowd.

DESIGN GIVES YOU PERSONALITY

Is your website youthful or elegant, functional or esoteric? Does it cater to teenagers or middle-aged readers? The design of your website needs to reflect the personality of your prospective readers.

DESIGN MAKES CONTENT FRESH

Content is content. No matter how well it has been written. It is design that makes it exciting and fresh. Updating the design of your website can give it a new lease of life.

Google, Facebook, Yahoo, Amazon… they are all extremely successful websites. However, they too make the effort to change the whole look of their sites.

Why do they need to do that when they already have billions of hits, every day?

The answer is simple. This ensures that the people who visit their site do not get bored by them quickly. Even if your site is extremely successful, you need to look at getting a fresh new design, ever so often.

DESIGN IS FUNCTIONAL

This is what most people forget. Design plays a very important practical role in a website. Good design can help the reader go from one section to another. Lead them to new areas of interest and, of course, encourage them to explore more.

Every functional aspect of your website is tied down to design. There is no point in having many links and buttons if they are not well designed.

Sometimes a design may look visually amazing but may not perform practically. That is BAD DESIGN. Do not let your designers fool you into thinking that aesthetics should be more important than functionality. Good design is one in which both blend seamlessly.

DESIGN INSPIRES LOYALTY

So, you have managed to generate traffic in your website. How do you ensure that the people who are visiting your website will come back again and again?

Yes, you guessed it right, with design.

Among the many factors that inspire brand loyalty, design is the most important. It is also the thing that people recall the most about a website.

The ideal position would be – when a visitor to your website recognizes your site by just a glance.

GIVE YOUR CONTENT WHAT IT DESERVES – GREAT DESIGN

The simple fact is, if your website does not have great design, you are being unjust to your content. Great content deserves great design.

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Skype Goes Down September 21 2015

Skype Goes Down September 21 2015

If you are a Skype users, you might have started your day with a rude awakening. Like most people you end up restarting your computer or re-installing Skype or clicked on “Can’t access your account?”

skype-trying-to-load

Skype, a Microsoft’s acquisition has been down for an unknown amount of time causing 40% of the world’s online video telecommunication to come to a halt. Skype officials have not given any details of the issue.

Follow up on twitter

What is be said on twitter – you can follow the updates at @skype

skype-down-twitter-feed

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What is an open source platform

 

Open-source-Platforms

 

Infographics about the difference between Open Source Web Application and Close Platforms

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Internet Explore Security Vulnerability!

 

Security warning advisory was issued by Microsoft on Saturday about Internet Explorer web browser vulnerability. This bug allows malicious “remote hacker code execution”. It is currently susceptible to all versions of IE and there is no patch available at this point. If you are using windows XP you will not be able to apply the new patch since Microsoft no longer support windows XP.

We recommend if you are running windows as your operating system, use one of the following browser until issues has been resolved.

You can read more on this issue on:

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Heartbleed SSL Encryption Vuluerability

We recommend changing your online accounts password to protect yourself from the most recently publicized SSL encryption vulnerability known as Heartbleed, this is not a matter to take lightly. Update All your online accounts (Social Media, Emails, Online Bank Account)
For more resource on how to update your password read our blog post –My Password is 123

Resource

Mashable gives more insight on major online website that are affected and you need to update your password immediately.

What is Heartbleed?

 

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Authentic Imaging Launches Wyo-Ben’s Website

Wyo-Ben is one of the world’s largest manufacturers of high quality Bentonite Clay based products.
Wyo-Ben’s products are used globally in applications such as:

  • Oil
  • Gas
  • Water Well Drilling
  • Metal Casting
  • Environmental Construction and Remediation
  • Hazardous Waste Treatment
  • Cat Litter
  • Cosmetics and Pharmaceuticals

As well as many other industrial and consumer related products, Wyoming Bentonite is regarded as the highest quality Bentonite in the world.

Location

Corporate Office Billings, Montana

Industry
Global Manufacture – Bentonite Clay

Website Solution

  • Vendors Location
  • Drilling Fluid Calculations
  • Product Information

Visit Website: wyoben.com

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Data Debacles

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements.Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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