14 Jul
If you’re a small business owner, then you know that it’s important to use the right digital marketing tools to help you succeed with your digital marketing strategy. In this blog post, we will discuss 10 of the best digital marketing tools for small businesses & how you can get the benefit of all those features in a single platform. These tools will help you improve your website, increase traffic, and boost your sales! So, without further ado, let’s get started!
Social Media – Hootsuite.
The first marketing tool on our list is Hootsuite. This digital marketing tool allows you to post, schedule and manage all of your social media in one place. It also provides analytics so that you can see how your social media posts are performing and which ones are getting the most engagement. Hootsuite is a must-have for any small business that wants to make the most out of social media.
Yoast SEO – Search Engine Optimization
If you’re looking for a way to improve your website’s SEO, then you need to check out Yoast SEO (WordPress, Shopify). This digital marketing tool is designed to help you optimize your site for search engines. It also provides tips and advice on how to improve your content so that it ranks higher in the search results. Yoast SEO is an essential tool for any small business that wants to improve its online visibility.
Mailchimp – Email Marketing
Another tool we have on our list is MailChimp – An email marketing tool. This digital marketing tool allows you to create and send newsletters, email marketing campaigns, and other automated emails. It’s a great way to keep your customers informed about your latest products and specials. MailChimp is a must-have for any small business that wants to stay in touch with its customers by leveraging the power of email marketing.
Calendly – Booking Appointments
If you want to book appointments, Calendly is the best tool for you. It is an online appointment software that eliminates the back-and-forth of scheduling appointments via email. It also offers a great way to keep track of your client’s contact information and preferences.
Google Forms – Surveys & Feedback
Google Forms is a free small business tool that you can use to conduct surveys or collect feedback from your customers. It’s a great way to get insights into what your customers want or how they feel about your products and services.
Zoho – CRM
Zoho CRM is a great tool for managing your customer relationships. It helps you keep track of your customer’s contact information, sales pipeline, and support tickets. This tool also allows you to automate your marketing and sales processes.
Wix & Clickfunnels – Building Websites & Funnels
If you are looking for a website builder, you can use Wix. It is an AI-powered website builder that allows you to create a professional website in minutes.
Clickfunnels is a great marketing tool for building sales funnels for your small business. It allows you to create landing pages, opt-in forms, and email campaigns.
Google Data Studio & Google Analytics – Reporting
Google Data Studio & Google Analytics, other free tools from Google, allow you to create beautiful reports and dashboards from your data. It is a great way to visualize your data and make it easy to share with your team or clients.
LiveChat – Website Chat
LiveChat for website chat support is the perfect digital marketing tool for providing excellent customer service. It allows you to chat with your website visitors in real-time and provide them with the help they need.
Sumo – Email List Building
Finally, we have Sumo. This digital marketing tool is perfect for small businesses that want to grow their email list and increase their website traffic. Sumo provides a suite of tools to help you capture leads, promote your content, and increase your conversion rate.
These are just a few of the best digital marketing tools for your marketing team. If they use these tools, your business will be well on its way to success!
Now talking about having almost all the features offered by these multiple digital marketing tools in a single platform! yes, you heard that right, Authentic Imaging presents:
The All in one platform
Which contains not only the features from the above list but also a lot more features like:
- Automation
- Missed Call Text Back
- Centralized Messaging Platform
- Collect Payments etc. etc.
How do I know which marketing tools I need?
The best way to determine which marketing tools you need is to assess your business goals and objectives.
To provide you guidance, these are some common business goals:
- Generating leads
If your objective is to generate leads, other than paid ads, you may need a combination of marketing tools like Mailchimp, Zoho CRM, Live Chat, Authentic Imaging’s all in one platform, Google Analytics for reporting, having a clear idea about the objective makes it easy for you to select marketing tools.
- Increasing brand awareness
If your objective is brand awareness, other than paid ads, you will pick marketing tools like Mailchimp, Zoho CRM, Clickfunnels, Sumo, Authentic Imaging’s all in one platform & Google analytics.
- Driving website traffic
If you just want to drive traffic to your website, marketing tools like Mailchimp, Clickfunnels, Yoast SEO & Google Analytics for reporting
- Improving Conversion Rates
CRO (Conversion rate optimization) objectives are completely different and can have a long list of tools, to make it simple, the tools you must have are, Google Analytics for measuring performance and analyzing user behavior, Clickfunnels for A/B testing of landing pages
- Boosting sales
This is a broad objective, other than paid ads, these are the tools you must have, Mailchimp, Authentic Imaging’s all in one platform, Clickfunnels, yoast SEO & Google Analytics and then you can choose tools based on resources, time and budget constraints you have.
From there, you can match those goals with the appropriate tools. For example, if your goal is to increase brand awareness, you would need a tool that helps you reach a larger audience, such as social media marketing or content marketing strategy. If your goal is to generate leads, you would need a tool that helps you capture leads, such as email marketing tools or a lead capture form.
There are many online marketing tools available, and it can be overwhelming to figure out which ones you need. But by knowing your business goals, you can narrow down the options and choose the best tool for your needs.
Conclusion
Digital marketing tools are essential for any small business looking to grow. The best way to determine which top digital marketing tools for small business you need is to assess your business goals and objectives. Once you have a better understanding of what you want to achieve, it will be easier to find the right tools for the job.
If you’re not sure where to start, our team of experts can help you choose the right tools for your business. Feel free to contact us or call us at (406) 322-3569. We’ll be happy to help!
Thank you for reading this blog post. We hope you found it helpful!
