If you run a roofing company, you already know that generating leads is critical to your success. Any roofing company has tremendous competition, and it can be tough to distinguish out from the crowd. This is why exclusive roofing leads may be so useful.
You will produce exclusive roofing leads by targeting potential consumers who are already interested in your services, saving time and money while enhancing your lead creation process and increasing your chances of getting more projects. We’ll show you all you need to know to double your roofing company with exclusive leads in this blog article!
Types of Roofing Leads
There are two main types of roofing leads: shared and exclusive.
Lead generating companies generate shared roofing leads. Leads are then sold to roofing companies for a fee, and the roofers who acquired the leads contact the consumer. Thumbtack, Home Advisor, and (previously Angie’s List) are examples of companies that generate shared leads.
The primary disadvantage of getting shared leads is that there is no assurance that the consumer will select your business. Because the leads are sold to numerous roofing companies, the consumer may be unwilling to speak with any of them. Furthermore, if you are not the first company to approach the consumer, you may miss out on the chance entirely.
Because shared leads are not exclusive to you, other roofers may contact the same potential consumers that you are attempting to reach. Shared leads are homeowners fighting for the best price; they may see your rivals and seek numerous quotes, placing you at a disadvantage if your competitor underbids the task.
This can result in competition and, eventually, lost revenue. Exclusive Roofing Leads, on the other hand, ensures that you will be the only one contacting these potential consumers.
Exclusive roofing leads are the way to go if you want to expand your roofing business!
Keep in mind that shared leads have lower conversion rates, and even if they do convert, the possibility of repeat business is minimal.
Exclusive Roofing Leads is the ideal alternative for expanding your roofing business. On the contrary, shared leads are not a smart idea.
Exclusive leads are ideal for companies who choose to prioritize quality over quantity. These are leads created only for your company; lead contact information is not shared with any other competition.
In contrast to shared leads, you will not be outcompeted by a rival working on the same lead from the same source. Because you are the only roofing company the consumer is speaking with, you have a competitive edge.
Exclusive leads find your organization naturally and contact you directly when they need your services. These are the most valuable leads since they convert at a greater rate and produce the most recurring customers.
They are also more likely to be quality leads that result in closed agreements, and if you receive any poor leads, there is a larger possibility that a lead-generating provider will conduct a dispute procedure.
That being stated if you want to expand your roofing business, exclusive roofing leads are the way to go, and they will make your investment worthwhile!
There are many benefits of using exclusive leads for roofing companies:
1. Obtaining higher quality leads allows you to focus your time and resources on potential consumers who are really interested in your services, resulting in increased buy intent.
2. You increase your competitive edge by winning more business inside your service region.
These leads become your exclusive leads that no one else has or may share, and they become your lead contact database.
3. Achieve your company objectives. Perhaps your existing lead-generation methods aren’t working. You could be on your way to meeting your goals, but you’re not quite there yet. In any case, exclusive leads may help you meet your sales goals.
4. Increase brand recognition. They can assist raise brand recognition among potential clients who are unfamiliar with your company.
How to Generate Exclusive Roofing Leads
There are several methods for generating exclusive roofing leads. Some roofers choose to rely on lead generating services, but others create leads through their own marketing efforts.
Lead Generation Services
Lead-generating services can help you develop distinct roofing leads. These services assist roofing firms in identifying potential consumers in need of roofing services.
Lead generation services often produce leads using a range of marketing strategies, such as online and offline advertising, networking, and referrals. By supplying a consistent stream of eligible leads, lead generating services may save roofing contractors time and money.
Roofing contractors can also generate leads through their own marketing activities. Roofing marketing may be done either offline (through print advertising and direct mail) or online (by pay-per-click advertising and search engine optimization).
When done properly, roofing marketing may be a powerful tool for generating exclusive roofing leads. However, it is time-consuming and costly, so roofing contractors should carefully assess their choices before pursuing this approach.
Door knocking is an excellent method of generating Exclusive Roofing Leads. It’s a more personal approach to introduce yourself and your organization, and it gives you a sense of what type of service the homeowner could want.
If you are not comfortable knocking on doors, try employing someone who is.
Lead generation and roofing marketing are two viable approaches. Door-knocking is another excellent approach to acquire unique leads, but it is not for everyone. Consider your goals, budget, and level of comfort when selecting a lead generation strategy.
5 Best Places to Get Quality Exclusive Roofing Leads
To gain new business as a roofing contractor, you must be able to generate leads. Exclusive roofing leads might be an excellent way to attract new clients and expand your business. There are a few locations where you may obtain exclusive roofing leads:
1. Google Map Pack
Growing the amount of lead requests using Google Maps is an appealing investment opportunity. You may use this service to reach out to potential consumers in your region who are seeking for a roofing contractor.
Based on Google My Business listings and data, Google’s Map-Pack provides customers with alternatives for local services that fit their preferences. Optimize your GMB listing with photographs, articles, and up-to-date contact information to ensure your company appears in the Map-Pack. And, because you can build a GMB listing for free, it’s a terrific method to acquire extra exposure for your business with no out-of-pocket expenses.
When compared to other strategies, Google Maps rankings still produce significantly higher returns. According to data, this 3-Pack appears in 93% of local search results indicating company potential.
For roofing companies, local search generates the most attention, and it becomes the most effective lead-generating channel.
2. Search Engine Optimization
SEO is a great approach to get leads for your website. The process of optimizing your website for search engines is known as SEO. You may utilize SEO to ensure that your website appears higher in search results. This will help you increase traffic to your website, which will result in more leads.
3. Website development
If you want to produce exclusive roofing leads, you must ensure that your website is properly designed. Your website should be optimized for lead generation.
This implies that potential clients should be able to easily access your website and contact you. A call to action, such as a form or a button that allows potential consumers to contact you, should also be included on your website.
4. Facebook Advertising
Facebook advertising may be an excellent source of exclusive roofing leads. You may target potential clients based on their geography, interests, and demographics when you create a Facebook ad. This will assist you in reaching out to potential consumers who are more likely to require your services.
5. Google Ads
Another way to obtain exclusive roofing leads is through Google Ads. You may use Google ads to build advertisements that display in search results when people search for keywords related to your business. This will assist you in reaching out to potential consumers seeking for roofing contractors.
Exclusive roofing leads might be an effective way to attract new clients and expand your business. There are several approaches you may take to obtain exclusive roofing leads: Search Engine Optimization, Google Map Pack.
Bringing Your Roofing Lead Generation to the Next Level
At Authentic Imaging, we have created a completely unique solution for Roofing Lead Generation, now you won’t have to keep paying for bad leads.
Get genuine leads, integrate with a robust CRM system, book appointments, set reminders & use call answering services so that you never miss a lead.
PACKED WITH UNIQUE FEATURES: For Roofing Lead Generation, Nurturing & Conversion
- Missed Call Text Back
- Booking Calendars
- 24/7 Call Answering Service
- Robust CRM System
- Review Collection Platform
- Round Robin – Team Calendar
- Workflow Automation – To Save time on routine tasks
We have worked with a lot of Roofing businesses that have a local presence and also the ones that have locations in 2 or more regions.
Learn more about how Exclusive Roofing Leads can also help your business grow today. We’ll show you how to get started and answer any questions you may have. Contact us now to start generating qualified roofing leads! Call us at: (406) 780-3555 or Book a demo